It's hard to manage what you can't control. And to control, you need a clear and simple way to look at your organization's performance.
Google Analytics is really useful to analysts, but can be sometimes complex for non-techy users. They need a clear, concise and right-to-the-point analytics dashboard.
Marketing managers and executives take a lot of decisions. Most of them are based on guts, not on actual facts. Help them make better decision by providing them the analytics dashboard they need.
First, sign up to DashThis. Then create your first dashboard by choosing a template like "eMarketing" or "CxO / Manager". You can also personalize the Key Performance Indicators (KPIs) according to your organization's needs.