Nowadays, more and more managers want their offline metrics to be included in their dashboard. If it’s easy to do this for Google Analytics, it’s not that obvious for other systems such as call centers.
Fortunately, most call center systems vendors offer a way to access their data. Mostly by an API.
So if you call center has a system providing some sort of API then it can be included within DashThis really quickly.
How to integrate your call center’s data to your Google Analytics dashboard? It’s easy since you have nothing to do. Let our specialists handle all the wires under the hood!
For example, Marchex and KeyMetrics are both integrated in DashThis.