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The 4 Features That Made Me Love The New AdWords Interface

November 27th, 2017 — 3:35pm


Adwords Interface Features

For the past few months, like thousands of other advertisers, I’ve been able to try the new AdWords interface in its beta form. And like probably a bunch of these same advertisers, I was skeptical to click on the “Try the new AdWords BETA” button. I gave it a try for a few days, but I quickly came back to my good old “classic” AdWords.

To be honest, I really didn’t like the new AdWords interface. At first.

Why would they change a tool that’s always been easy to use in the first place? Why, dear Google, do you want to make my life more difficult by making me re-adapt myself to a new layout? Why are there so many “expanding 3-dot menus”? Am I ready to make major changes in my campaigns using an unfamiliar platform?

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The marketing team has a new marketing guy, it’s Raph! Interested in many things, he has a background in communication and advertising, which are now pretty useful in his digital marketing life. His multi-channel skills include SEO, SEM, email and social media marketing.

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