Category: Client Reporting


The Perfect Social Media Dashboard in 3 Steps

February 22nd, 2018 — 12:39pm

social media dashboard

“It worked! It worked! Alex, you’re the best!”

That was my good friend Mitch’s over-excited statement over the phone just yesterday.

I don’t know about being the best, but I sure gave him a rock solid piece of advice a couple of days ago which, it appears, has lead to wonders.

Mitch was recently hired as a digital marketer in one of the greatest agencies in the city. After his first day, we met for coffee and although he was enthusiastic about the job, something bothered him.

“My boss asked me to create a comprehensive dashboard for social media… for 10 of our clients! I just can’t seem to see the end of it…”

Luckily, this fell right into my field of expertise. I assured Mitch that there was a way he could actually nail his first dashboard for social media like a boss, AND in a nick of time.

Read on, Mitches of the world. You’ll thank me for this one later.

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Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

Top 30 Marketing KPIs you Should be Tracking

February 19th, 2018 — 12:08pm

flashLight

“It’s all the same, only the names will change, and every day, it seems we’re wastin’ away.”

Rumor has it that way before even being the opening lyrics of a good ole’ Bon Jovi hit, those exact words were quoted from dozens of thousands of marketers from all around the world, lost in hundreds of marketing KPIs, struggling with their marketing reports, and that, sadly, you’re probably a part of, am I right?

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Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI)

How to Create a Hotel Dashboard That’ll Make You Say Hallelujah

January 10th, 2018 — 5:35pm

hotel dashbaord

 

When running a hotel, knowing how to create a hotel dashboard is essential. Yet, as you were most likely able to figure out by now, this could be heaven or this could be hell. Which metrics are important to your hotel and which aren’t? What are the KPIs you should keep track of?

You already know it: running a hotel means dealing with a huge amount of data, and this can quickly become overwhelming. There’s so much to be aware of simultaneously and so many sources to collect your data from, it’s only a matter of time before your head grows heavy and your sight grows dim due to this exhaustive tracking process.

Panic no more, dear hotel manager, for I’m here to light up a candle and show you the way to a wise hotel dashboard creation process. Below you will find 9 of the most useful KPIs you should save a space for in your hotel dashboard.

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Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

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