March 9th, 2017 — 12:10pm
As we discussed in the first part of this piece, agency-client relationships can sometimes be more tenuous when agencies focus more on creative trends and technological expertise instead of just making their clients happy.
Creating amazingly avant-garde campaigns is cool, but not if your client wanted something simple, right? As a creative digital marketing professional, it’s understandable that you want to use your knowledge and vision to produce something extraordinary. But the final decisions aren’t yours to make.
Your role is to discuss with your clients, gain their trust, and educate them to a point where they make the best decision for their campaigns.
Reporting helps you get there.
Comment » | Business, Dashboards, Marketing, reporting
February 14th, 2017 — 6:22pm
We’ve come to the end of our Ultimate Guide to SEO Reporting Series… but this is just the beginning of the road for you! At this point, it’s safe to say that you’re well aware of how important Search Engine Optimization is, and, of course, how important it is to track the proper KPIs in your reports in order to continually improve your strategy. Since our goal in life, the reason why we exist, is to make you an even bigger digital marketing star, we’ve put together a list of the top 10 must-reads to make sure you’re nailing this SEO reporting thing!
Comment » | Dashboards, reporting, Ultimate Guide to SEO Reporting
January 24th, 2017 — 12:45pm
We’ve already talked in depth about the importance of proper SEO, and subsequently, the importance of tracking your SEO successes and shortcomings. Once you’ve admitted that SEO tracking and reporting is a priority, our previous article (What does the perfect SEO report look like?) explains the basic gist of how to set up an effective and attractive SEO report.
And now, we come to the next, crucial step: deciding how to go about creating this awesome report! There are a multitude of options for you in terms of marketing reporting tools, ranging from web-based reporting software, to Excel and/or other client-side reporting platforms.
So, how do you decide what’s best for you?
3 comments » | Dashboards, Marketing, reporting, Ultimate Guide to SEO Reporting