Category: Dashboards


Client Reporting: the Biggest Mistakes to Avoid

April 3rd, 2017 — 1:35pm

Client Reporting: the Biggest Mistakes to Avoid

This article was first published by Visiture; you can read the full article here!

Reporting is part of an effective strategy and a healthy working relationship between digital marketing agencies and clients. But to make sure that you, as a digital marketer, make the most of your client reporting, there are some pretty big mistakes you should avoid making!

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Dashboards, Marketing, reporting

Client reporting: 6 reasons why it’s so important

March 9th, 2017 — 12:10pm

Agency-client relationship part 2As we discussed in the first part of this piece, agency-client relationships can sometimes be more tenuous when agencies focus more on creative trends and technological expertise instead of just making their clients happy.

Creating amazingly avant-garde campaigns is cool, but not if your client wanted something simple, right? As a creative digital marketing professional, it’s understandable that you want to use your knowledge and vision to produce something extraordinary. But the final decisions aren’t yours to make.

Your role is to discuss with your clients, gain their trust, and educate them to a point where they make the best decision for their campaigns.

Reporting helps you get there.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Business, Dashboards, Marketing, reporting

Top 10 SEO Reporting Must-Reads

February 14th, 2017 — 6:22pm

Ultimate guide SEO reporting part 6

We’ve come to the end of our Ultimate Guide to SEO Reporting Series… but this is just the beginning of the road for you! At this point, it’s safe to say that you’re well aware of how important Search Engine Optimization is, and, of course, how important it is to track the proper KPIs in your reports in order to continually improve your strategy. Since our goal in life, the reason why we exist, is to make you an even bigger digital marketing star, we’ve put together a list of the top 10 must-reads to make sure you’re nailing this SEO reporting thing!

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

2 comments » | Dashboards, reporting, Ultimate Guide to SEO Reporting

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