Category: Digital Marketing and KPIs

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November 7th, 2017 — 10:26am

Matt before DashThis


22:45. Matthew is copy/pasting data. He has been copy/pasting data for the past 3 days.


It’s a text message from his girlfriend. She’s asking when he’ll get home from his 13 hour-long workday. No, wait…it’s a 14 hour-long workday at this point.

“I need to finish this report tonight. My client needs it for tomorrow morning.”

He then goes back to copy/pasting data from an Excel file to another Excel file. He has dozens of them opened.

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How We Failed at Facebook Ads for B2B Marketing

October 30th, 2017 — 9:29pm

margarita - how we failed at facebook ads for b2b marketing

Sunday 9:30 PM, Playa Del Carmen, Mexico.

Yep, you read that right: Mexico! My bosses took me to Mexico so we can brainstorm DashThis marketing strategies for the upcoming year (how awesome, eh!). Thanks to DashThis for this opportunity, by the way!

On our last night, after a surprisingly productive week, I was enjoying a margarita at the lobby bar. I was having a conversation with my boss on how, in my opinion, we do a lot of talking at the office, but we’re not delivering things as fast and as often as I’d like (typical struggle of a young digital marketer).

“It’s not rocket science”, I told him, “we just need great content that people want to read, articles with a great story, and a casual tone. And we need to publish this kind of content more often.”

People love stories about someone testing things out or trying out ideas… even if those ideas don’t end up working. Basic storytelling, you know?!

I told my boss: “How about we explain how I spent YOUR money on Facebook Ads for B2B marketing and how the ROI was, actually, not so good?” I was getting excited now, and tipsy me spontaneously said, “I’ll write this in the next 24 hours!” (Yeah… thanks, tipsy me!)

So now, that I’d talked the talk, I had to WALK THE WALK, as we like to say at DashThis.

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JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

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Scale your Digital Agency: 3 Mindsets to Adopt

September 28th, 2017 — 12:43pm

Digital Agency Growth

Scaling up your agency isn’t always about getting more business, it’s about growing the business you already have.


There’s a moment in every business’ life… you know the moment I’m talking about: the one where you realize you’re coasting and things are going… okay. Now you’re wondering what you need to do to get just a bit more of an edge.

All digital marketing agencies will go through the same thing: teams are always busy, so sure, things are going smoothly, but the business itself is kinda stalling.

You’d probably like to scale your digital agency and grow the business (who wouldn’t?!), but you’re short on ideas on how to do it. Maybe you’re wondering if you’re missing some way to generate more profit with the infrastructure you already have.

It’s gotta be possible, right?

Yes. Yes, it is.

It’s all in your head. In a good way.


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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at!

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