Category: Key Performance Indicators (KPI)


Your Foolproof SEO Report Template [Infographic]

February 3rd, 2017 — 3:16pm

SEO Report Template

At this point, if you read our first 4 articles, you’re pretty well versed in SEO reporting: the importance of the process, the fundamentals, what a SEO report should include, and what kind of reporting tool (or tools) you need.

There’s not much left to say then, other than show you exactly what your new, awesome SEO report should look like to get the most out of it!

Below you’ll see what a perfect SEO report template looks like. We’ve added a few short notes about why these KPIs were chosen, as well as why the specific type of widget was selected to display the data. To go more in depth, you’ll find details on each point below this SEO report template infographic!

Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

4 comments » | Key Performance Indicators (KPI), Ultimate Guide to SEO Reporting

The Right Signs: KPIs for Your Various Channels

December 2nd, 2016 — 12:42pm

Designed by Freepik

A special thanks to Sean Martin at Directive Consulting for writing this piece.

 

Ever been on a road trip where the driver has no idea where he (yes guys, it’s usually us) is going? Or looked at a car engine making some mysterious ticking noise without the slightest clue of what is actually wrong? Identifying the problem is the first step in solving the problem. To know what’s wrong – or what needs to be improved – you need to know what statistic to look at. This is where choosing the right KPIs to monitor your campaigns comes into play.

Let’s go back to the car. Or, better yet, the car engine. Efficiency is probably the most commonly used overlapping word between the dialect of an SEO agency and the dialect of engine repair. And the metaphor is sound.

To run correctly and efficiently, both need to be streamlined and ensure all of their working parts are all aimed at the same goal. Furthermore, they both need to know where to look to see if they are functioning properly – an engine has its fluid levels, the belt’s tautness, the differential charge between the alternator and the battery – you have to be looking for “the right signs.” Read article

Sean is a Content Marketing Manager at Directive Consulting, a digital marketing agency in Southern California. They specialize in integrating SEO, PPC, Social, and Content into online marketing campaigns. Check out the rest of his posts on the DC blog to see how they are innovating and changing the game.

Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI), Web Analytics

The fundamentals of the ideal SEO reporting dashboard

October 25th, 2016 — 3:55pm

The fundamentals of the ideal SEO reporting dashboard

 In the first part of our Ultimate Guide to SEO Reporting, we discussed in depth what search engine optimization is and how important it is for your business. As a part of your larger web marketing strategy, SEO is a crucial investment to make. However, like any investment, you don’t want to make it without understanding what your return is!

That’s where SEO reporting comes in! SEO reporting dashboards are the tools you need to analyze your SEO effectiveness and make informed and strategic decisions.

But what exactly is an ideal SEO reporting dashboard? What does it mean and how do you even start? Remember, we aren’t getting into choosing specific metrics and KPIs in this piece yet – there are way more important, broader considerations to have in mind before we even get into those details!

Let’s get into that, shall we?

 

Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

4 comments » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Ultimate Guide to SEO Reporting

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.

About Us

DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

DashThis is a trademark owned by Moment Zero inc - Copyright © 2011-2017