Category: Marketing Dashboards


How to Create a Social Media Dashboard for Clients

April 11th, 2018 — 10:53am

Social media dashbaord

 

Fetching data from all your platforms to create your social media dashboards has got to be equally the most important part of marketing and the least appealing one. I won’t waste my breath (nor my writing) explaining to you the importance of social media reporting, because you’re obviously already aware of that.

Instead, I’m here to promise you that social media dashboard creation doesn’t HAVE to be a pain in the neck. How about you read on so I can show you what I mean?

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Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

UTM Parameters Explained: a Marketer’s Guide

March 27th, 2018 — 1:06pm

UTM stands for Urchin Tracking Module. I know what you’re thinking – huh?

Though it sounds complicated, using UTM parameters is actually deceptively simple and is something that can really up your marketing game. Attaching UTM parameters to the links you share is essential if you want to accurately track and attribute your digital marketing activities. Something that many marketers consider essential.

At times they can be a bit of a hassle, as creating the parameters can slow you down when you’re eager to share that great new blog post you just wrote. But they are a dark necessity and those couple of seconds that it takes to add UTM parameters to the links you share will give you accurate and informative insights. They will let you know which marketing activities are worth investing resources in, saving you time in the long run.

So, in more detail, let’s run through why and how your marketing team should use UTM parameters.

But first, what are UTM parameters anyway?

 

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All your data in the same place: in one automated, beautiful digital marketing reporting dashboard.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. With our intuitive tool, the days of spending hours manually creating your reports are over!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Marketing Dashboards, Web Analytics

The Perfect Social Media Dashboard in 3 Steps

February 22nd, 2018 — 12:39pm

social media dashboard

“It worked! It worked! Alex, you’re the best!”

That was my good friend Mitch’s over-excited statement over the phone just yesterday.

I don’t know about being the best, but I sure gave him a rock solid piece of advice a couple of days ago which, it appears, has lead to wonders.

Mitch was recently hired as a digital marketer in one of the greatest agencies in the city. After his first day, we met for coffee and although he was enthusiastic about the job, something bothered him.

“My boss asked me to create a comprehensive dashboard for social media… for 10 of our clients! I just can’t seem to see the end of it…”

Luckily, this fell right into my field of expertise. I assured Mitch that there was a way he could actually nail his first dashboard for social media like a boss, AND in a nick of time.

Read on, Mitches of the world. You’ll thank me for this one later.

Continue reading »

Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

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