Category: Marketing Dashboards


The Essential Business KPIs to Track in 2018

February 12th, 2018 — 10:27am

Essential Business KPIsHere at DashThis, we have the opportunity to work with many digital marketing agencies from all over the world, who are themselves working with many different types of clients, whether it’s in the field of e-commerce, service, sales, tourism, or even car dealership.

It’s pretty amazing to see that so many businesses are using our reporting tool to keep track of their KPIs!

This is why I thought it could be interesting to give our own analytics a look and share with you the top business KPIs to track this year by industry, which I’ve decided to group like this:

  • E-commerce
  • Sales and Business-to-Business service
  • Automotive
  • Travel

Since the beginning of the year is often a time to start anew, why not make the most of that spit-shined motivation and ask yourself: “are we tracking the right KPIs or are we tracking anything at all?”

So I thought the timing was right for a best-business-KPIs-to-track kind of article!

Without further ado, here’s my takeaway on what the top business KPIs to track in 2018 are, by industry, from a digital marketer’s point of view:

 

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JP is one of our Digital Marketing Specialists here at DashThis. He’s got a solid background in SEO, SEM and social media marketing. Passionate about analytics and inbound marketing, he also has a great background in e-commerce and he’s always checking for new ways to generate more traffic and improve conversion rates.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

Make the Most of the Rolling Dashboard Type

January 24th, 2018 — 12:40pm

Rolling Dashboard Types

How to make the most of the rolling dashboard type

Creating a new dashboard with DashThis is a whole lot of fun: so many dashboard types and widgets to choose from, and all these pretty colours and graphs and charts…! Truth is though, as easy-on-the-eyes as it may be, the wide range of possibilities can also become a little overwhelming.

Amongst the three dashboard types we offer (rolling, periodic, and campaign), the vast majority of our clients choose to work with a periodic template, as it provides a vast selection of features, making them spoiled with choices. That’s great, but even though it often strikes as the most “complete” dashboard type DashThis has to offer, the periodic dashboard might not always be the best choice when it comes to taking a look at a specific campaign’s results.

That’s exactly what our second weekly reporting tip is about.

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Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Marketing Dashboards, Weekly Reporting Tips

How to Create a Hotel Dashboard That’ll Make You Say Hallelujah

January 10th, 2018 — 5:35pm

hotel dashbaord

 

When running a hotel, knowing how to create a hotel dashboard is essential. Yet, as you were most likely able to figure out by now, this could be heaven or this could be hell. Which metrics are important to your hotel and which aren’t? What are the KPIs you should keep track of?

You already know it: running a hotel means dealing with a huge amount of data, and this can quickly become overwhelming. There’s so much to be aware of simultaneously and so many sources to collect your data from, it’s only a matter of time before your head grows heavy and your sight grows dim due to this exhaustive tracking process.

Panic no more, dear hotel manager, for I’m here to light up a candle and show you the way to a wise hotel dashboard creation process. Below you will find 9 of the most useful KPIs you should save a space for in your hotel dashboard.

Read article

Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

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