December 4th, 2015 — 9:42am
Mailchimp is a well know email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service. Many of our users rely on Mailchimp for their email marketing. That’s why we just integrated Mailchimp API into DashThis. You can now create mailchimp dashboards and reports using various Mailchimp metrics and dimensions.
We created the following standard KPIs available from the Indicators drop down menu:
- Top Campaigns (Unique Open Rate)
- Top Mailing Lists (Member Count)
- Unique Open Rate
- Users who Clicked Rate
What are the metrics and dimensions available?
- Emails Sent
- Users Who Clicked
- List Member Count
- Unique Opens
- Unique Open Rate
- Users Who Clicked Rate
Do you need to create Mailchimp dashboards using data from Mailchimp API? Then, you should try DashThis!
You will also be able to link other sources like Google Analytics, Google Adwords, Facebook and many more! So what are you waiting? Go for a free trial now!
Comment » | Dashboards, Key Performance Indicators (KPI), Tutorials
June 26th, 2015 — 10:00am
Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?
The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move. And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.
For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).
Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?
You see where I am going with this…
Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!
You could even use a different message when targeting them to make the sale.
In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.
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Comment » | Marketing, Sales, Tutorials, Web analytics, What would Tony do
June 10th, 2015 — 10:13am
Dashboards are the easiest way to accurately tell your clients how your marketing activities are performing and which actions to take to optimize them. Providing easy-to-understand views, they are the simplest way to convey what you need to convey to top brass, colleagues and clients. This is probably why dashboards are widely used by marketers as a web marketing reporting tool. It is certainly why we founded a company that caters to the dashboard needs of online marketers and SEO specialists.
But, if dashboards are the Shangri-La of reporting, why are so many dashboards created–only to be abandoned along the way?
We regularly witness businesses and agencies deploy tremendous amounts of efforts to create a dashboard and yet fall short short when it comes to making their clients benefit from them permanently. Sure, clients may use them for a while; however, after a certain period, they seem to realize that they haven’t taken any concrete actions to improve results. They’re too busy. They don’t quite “get” the dashboards. They have problems selling the changes to the powers that be. The reasons are endless. The totally end result? The dashboards (and their benefits) fall into a deep, dark abyss.
If the dashboards were truly useful, rather than scratch your head wondering what the heck happened, you’d be celebrating yet another month of fist-pumping results.
So in an ultimate attempt to stop this horrible scourge, here is our best advice to help you create kickass dashboards that will change your client’s perception about reporting.
The 7 golden rules about dashboards
Here are the 7 golden rules to creating kickass dashboards that your clients, colleagues or boss will love and use to make better decisions.
1. Less is more
The ability of identifying which metrics to present in a dashboard is the #1 problem. We all tend to add as much information as possible in a report. But remember : less is more!
This is also true for every web analytics or marketing report. When selecting the metrics that you will add to a dashboard, you have to return to basics. Don’t hesitate to ask yourself these existential questions:
- What is the business trying to accomplish?
- What are the business’ strategic goals?
- What are the actions that need to be taken to reach these goals?
- Which metrics can measure the success of theses actions in reaching the organisation’s strategic goals?
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3 comments » | Dashboards, Key Performance Indicators (KPI), KPIs vs metrics, reporting, Tutorials, Uncategorized, Web analytics, What would Tony do