Category: Tutorials


Create Mailchimp Dashboards Using MailChimp API

December 4th, 2015 — 9:42am

Mailchimp Dashboard easy with dashthis

Mailchimp is a well know email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service. Many of our users rely on Mailchimp for their email marketing. That’s why we just integrated Mailchimp API into DashThis. You can now create mailchimp dashboards and reports using various Mailchimp metrics and dimensions.

We created the following standard KPIs available from the Indicators drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate

What are the metrics and dimensions available?

Dimensions are:

  • Campaign
  • Mailing List

Metrics are:

  • Emails Sent
  • Users Who Clicked
  • List Member Count
  • Unique Opens
  • Unique Open Rate
  • Users Who Clicked Rate

Do you need to create Mailchimp dashboards using data from Mailchimp API? Then, you should try DashThis!

You will also be able to link other sources like Google Analytics, Google Adwords, Facebook and many more! So what are you waiting? Go for a free trial now!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

3 comments » | Key Performance Indicators (KPI), Marketing Dashboards, Tutorials

How to Create Adwords Remarketing Campaigns with Google Analytics Audiences

June 26th, 2015 — 10:00am

 

Google Adwords Remarketing - Client hesitating before buying

 

Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?

Probably not.

The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move.  And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.

Google Adwords remarketing -  Thinking before buying

 

For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).

Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?

Probably not.

You see where I am going with this…

Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!

You could even use a different message when targeting them to make the sale.

In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Comment » | Digital Marketing and KPIs, Tutorials, Web Analytics

The 7 golden rules for creating kickass dashboards

June 10th, 2015 — 10:13am

Create a great dashboard report

Dashboards are the easiest way to accurately tell your clients how your marketing activities are performing and which actions to take in order to optimize them. Providing easy-to-understand visuals is the simplest way to convey what you need to convey to top brass, colleagues, and clients. This is probably why dashboards are widely used by marketers as a web marketing reporting tool. And it’s certainly why we founded a company that caters to the performance dashboard needs of online marketers and SEO specialists.

But, if dashboards are the Shangri-La of reporting, why are so many dashboards created–only to be abandoned along the way?

We regularly witness businesses and agencies make tremendous efforts to create a marketing dashboard, and yet, they fall short when it comes to making their clients benefit from those dashboards on a permanent basis. Sure, clients may use them for a while; however, after a certain period, they seem to realize that they haven’t taken any concrete actions to improve results. They’re too busy. They don’t quite “get” the dashboards. They have problems selling the necessary changes to the powers that be. The reasons are endless. And what’s the end result of all this? The dashboards (and their potential benefits) fall into a deep, dark abyss.

If your dashboards were truly useful, rather than scratching your head wondering what the heck happened, you’d be celebrating yet another month of fist-bump-worthy results.

So, in an ultimate attempt to stop this horrible scourge, here’s our best advice to help you create kickass dashboards that will change your client’s perception about reporting.

 

The 7 golden rules for dashboards

Here are the 7 golden rules to creating kickass dashboards that your clients, colleagues, or boss will love (and actually USE to make better decisions).

 

Dashboard report rule 1

1. Less is more

Not being able to identify which metrics absolutely need to be in your dashboard is the #1 problem. We all tend to want to include as much information as possible in a report.

However, the old “Less is More” adage is also true for every web analytics or marketing report. When selecting the metrics to add to a dashboard, you have to go back to the basics. Don’t hesitate to ask yourself these existential questions:

  • What is the business trying to accomplish?
  • What are the business’ strategic goals?
  • What are the actions that need to be taken in order to reach these goals?
  • Which metrics can measure the success of these actions in terms of reaching the business’ strategic goals?

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

3 comments » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), KPIs vs Metrics, Marketing Dashboards, Tutorials, Web Analytics

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