Category: Tutorials

How to Create Kickass Hotel Reports [Spoiler Alert: Template Included]

December 20th, 2017 — 10:44am

Hotel reports


Let us not mince words, you’re looking to create kickass hotel reports, and that’s exactly what you’re gonna do after you read through this article.

You might be wondering how I can be so sure of that. Well, even though I’m only the new content writer here at DashThis, with a lot left to learn, one thing I do know is that Laury, who’s one of our account managers, is the kind of person you can trust with your soul, or at least your DashThis account, and she sure as hell knows what she’s talking about when it comes to hotel reports.

Read article

Words have always been a part of Alexandra’s life, and it’s a good thing she loves them so much because there isn’t really anything she’s as good at (besides some serious Eminem imitation skills, that is). A screenwriter and published novelist, the next logical step for her to take was without a doubt content writing for DashThis, and she welcomes the new challenge with open arms.

Want to be a guest writer on the DashThis blog? Drop us a line at!

1 comment » | Client Reporting, Marketing Dashboards, Tutorials

Create Mailchimp Dashboards Using MailChimp API

December 4th, 2015 — 9:42am

Mailchimp Dashboard easy with dashthis

Mailchimp is a well know email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service. Many of our users rely on Mailchimp for their email marketing. That’s why we just integrated Mailchimp API into DashThis. You can now create mailchimp dashboards and reports using various Mailchimp metrics and dimensions.

We created the following standard KPIs available from the Indicators drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate

What are the metrics and dimensions available?

Dimensions are:

  • Campaign
  • Mailing List

Metrics are:

  • Emails Sent
  • Users Who Clicked
  • List Member Count
  • Unique Opens
  • Unique Open Rate
  • Users Who Clicked Rate

Do you need to create Mailchimp dashboards using data from Mailchimp API? Then, you should try DashThis!

You will also be able to link other sources like Google Analytics, Google Adwords, Facebook and many more! So what are you waiting? Go for a free trial now!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at!
View his LinkedIn profile or email Stephane:

3 comments » | Key Performance Indicators (KPI), Marketing Dashboards, Tutorials

How to Create Adwords Remarketing Campaigns with Google Analytics Audiences

June 26th, 2015 — 10:00am


Google Adwords Remarketing - Client hesitating before buying


Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?

Probably not.

The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move.  And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.

Google Adwords remarketing -  Thinking before buying


For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).

Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?

Probably not.

You see where I am going with this…

Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!

You could even use a different message when targeting them to make the sale.

In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at!

Comment » | Digital Marketing and KPIs, Tutorials, Web Analytics

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