Category: Tutorials


The 7 golden rules for creating kickass client dashboards

June 10th, 2015 — 10:13am

Create great client dashboards report

Dashboards are the easiest way to accurately tell your clients how your marketing activities are performing and which actions to take in order to optimize them. Providing easy-to-understand visuals is the simplest way to convey what you need to convey to top brass, colleagues, and clients.

This is probably why client dashboards are widely used by marketers as a web marketing reporting tool. And it’s certainly why we founded a company that caters to the performance dashboard needs of online marketers and SEO specialists.

But, if dashboards are the Shangri-La of reporting, why are so many client dashboards created–only to be abandoned along the way?

We regularly witness businesses and agencies make tremendous efforts to create a marketing dashboard, and yet, they fall short when it comes to making their clients benefit from those dashboards on a permanent basis.

Sure, clients may use them for a while; however, after a certain period, they seem to realize that they haven’t taken any concrete actions to improve results.

They’re too busy. They don’t quite “get” the dashboards. They have problems selling the necessary changes to the powers that be. The reasons are endless. And what’s the end result of all this? The dashboards (and their potential benefits) fall into a deep, dark abyss.

If your client dashboards were truly useful, rather than scratching your head wondering what the heck happened, you’d be celebrating yet another month of fist-bump-worthy results.

So, in an ultimate attempt to stop this horrible scourge, here’s our best advice to help you create kickass dashboards that will change your client’s perception of reporting.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

3 comments » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), KPIs vs Metrics, Marketing Dashboards, Tutorials, Web Analytics

Time-saving Features in Google Analytics

May 19th, 2015 — 9:36am

 

Time saving features in Google Analytics

If the company you work for is not on idle, there are probably statistics you need to have (or your boss thinks he needs) at least every week. And while you are stoked on producing dashboards, these KPIs may not make the cut to justify a new dashboard or you’ve already hit too many KPIs that adding more would be more pain than gain.

By now, you certainly know the path to these stats since you need them on a regularly basis: you set the date, dig into the right report, add a second variable, use the search bar and the right filters and tadaaa!! You even got it while posting on Facebook.

What if I told you there were ways to get these numbers without lifting a single finger? And promise…it’s not black magic. Pinky swear!

We will review two solutions offered by Google Analytics to fulfill your need to save -time…STAT! But let’s set up a real-life exemple first.

For this exercise, let’s say your boss is repeatedly asking you for the terms used in your webesite’s internal site search. After all, as a self-respecting web analytics professional, you’re determined that your need to bring this to your marketing team’s attention. By the way, if this report is not activated in your DashThis account, set it up right now.

Once it’s activated, you will find your most popular internal search queries here:

Search Termes report in Google Analytics

Now, here are the time-saving features you’ve been up at night dreaming about!

Shortcuts

This feature is similar to a bookmark in your favorite web navigator. It simply takes you quickly to numbers you most often need.

Quite frankly, I began using this feature only a few weeks ago. But now I know I should have begun using it a long time ago. Like me, you probably saw the feature navigating through reports but did not try it. I would have saved more than one full week of report digging had I taken the time to use it.

Here’s the trick. In your « Search Terms » report (as in every other regular report) you will find the « shortcut » link right below the main menu.

Shortcut feature in regular Google Analytics report

After clicking on it, a pop-up will appear, inciting you to create a shortcut. The shortcut will already be labeled after the active report’s name.

Lightbox that pops in which you can add a name to the shortcut you are creating in Google Analytics.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

3 comments » | Client Reporting, Tutorials, Web Analytics

Unleash the power of Google Analytics’ Data Table

May 7th, 2015 — 8:41am

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***Before you continue***

If you master 100 % of Google Analytics’ features, this article may not be written for you. Otherwise, if you are like 98 % of Google Analytics’ users, you are probably not using it to its fullest potential. If you consider yourself part of the second group–don’t be shy. You may want to read this one.

While the entire world is going crazy about big data, multiple fancy data analysis tools are appearing on the market. Just search for « big data analytics tool » and you will be submerged with reviews presenting the one million of the best tools available in the entire universe.

"Big data" query usage on Google since 2004.

Big data” query usage on Google since 2004. Source: Google Trends.

 

Am I missing something here? Is it just me or while everyone is getting drunk on big data tools, we’re forgetting the big picture. These tools are not the Holy Grail just yet. Let’s be realistic: whatever tool you use, whatever functionality it has, I am pretty sure it won’t tell you exactly what to optimize on your website and most certainly not how to optimize it.

Here is why.

Tools don’t make the web analyst

No matter the data analysis tool or software you use, in order to do a perform a kick-ass website analysis, you must :

Know your digital goals inside and out

By mastering your digital goals, you will be able to translate them into key performance indicators (KPIs) and concentrate on statistics that are meaningful for your organization. I once read in Avinash Kaushik’s blog: “Good analysts are great assassins. They are great at finding lame metrics and dimensions and assassinating them.” This quote represents, to me, one of the most important ideas about web analytics.

At the end, web analytics is all about finding the right metrics and making ‘em talk in a meaningful way to your business. Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Key Performance Indicators (KPI), Tutorials, Web Analytics

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