Category: Tutorials


How to Create Adwords Remarketing Campaigns with Google Analytics Audiences

June 26th, 2015 — 10:00am

 

Google Adwords Remarketing - Client hesitating before buying

 

Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?

Probably not.

The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move.  And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.

Google Adwords remarketing -  Thinking before buying

 

For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).

Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?

Probably not.

You see where I am going with this…

Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!

You could even use a different message when targeting them to make the sale.

In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Digital Marketing and KPIs, Tutorials, Web Analytics

The 7 golden rules for creating kickass client dashboards

June 10th, 2015 — 10:13am

Create great client dashboards report

Why client dashboards are essential to your business

Here at DashThis, we love dashboards. Dashboards are actually our reason to live, so to speak, and if we’re able to make a career out of building client dashboards, it’s because we know for a fact how crucial they are to a business. They’re actually how Phil, DashThis’ big cheese, knows if JP, our marketing king, really deserves his name on the throne (spoiler alert: he totally does!). Or, if you’re working as an agency marketer, client dashboards are what indicates external clients whether they should renew their business with your company or not.

So if dashboards are so paramount in a business context, why are so many client dashboards created, only to be abandoned along the way?

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

4 comments » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), KPIs vs Metrics, Marketing Dashboards, Tutorials, Web Analytics

Time-saving Features in Google Analytics

May 19th, 2015 — 9:36am

 

Time saving features in Google Analytics

If the company you work for is not on idle, there are probably statistics you need to have (or your boss thinks he needs) at least every week. And while you are stoked on producing dashboards, these KPIs may not make the cut to justify a new dashboard or you’ve already hit too many KPIs that adding more would be more pain than gain.

By now, you certainly know the path to these stats since you need them on a regularly basis: you set the date, dig into the right report, add a second variable, use the search bar and the right filters and tadaaa!! You even got it while posting on Facebook.

What if I told you there were ways to get these numbers without lifting a single finger? And promise…it’s not black magic. Pinky swear!

We will review two solutions offered by Google Analytics to fulfill your need to save -time…STAT! But let’s set up a real-life exemple first.

For this exercise, let’s say your boss is repeatedly asking you for the terms used in your webesite’s internal site search. After all, as a self-respecting web analytics professional, you’re determined that your need to bring this to your marketing team’s attention. By the way, if this report is not activated in your DashThis account, set it up right now.

Once it’s activated, you will find your most popular internal search queries here:

Search Termes report in Google Analytics

Now, here are the time-saving features you’ve been up at night dreaming about!

Shortcuts

This feature is similar to a bookmark in your favorite web navigator. It simply takes you quickly to numbers you most often need.

Quite frankly, I began using this feature only a few weeks ago. But now I know I should have begun using it a long time ago. Like me, you probably saw the feature navigating through reports but did not try it. I would have saved more than one full week of report digging had I taken the time to use it.

Here’s the trick. In your « Search Terms » report (as in every other regular report) you will find the « shortcut » link right below the main menu.

Shortcut feature in regular Google Analytics report

After clicking on it, a pop-up will appear, inciting you to create a shortcut. The shortcut will already be labeled after the active report’s name.

Lightbox that pops in which you can add a name to the shortcut you are creating in Google Analytics.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

3 comments » | Client Reporting, Tutorials, Web Analytics

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