Category: Web Analytics


UTM Parameters Explained: a Marketer’s Guide

March 27th, 2018 — 1:06pm

UTM stands for Urchin Tracking Module. I know what you’re thinking – huh?

Though it sounds complicated, using UTM parameters is actually deceptively simple and is something that can really up your marketing game. Attaching UTM parameters to the links you share is essential if you want to accurately track and attribute your digital marketing activities. Something that many marketers consider essential.

At times they can be a bit of a hassle, as creating the parameters can slow you down when you’re eager to share that great new blog post you just wrote. But they are a dark necessity and those couple of seconds that it takes to add UTM parameters to the links you share will give you accurate and informative insights. They will let you know which marketing activities are worth investing resources in, saving you time in the long run.

So, in more detail, let’s run through why and how your marketing team should use UTM parameters.

But first, what are UTM parameters anyway?

 

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All your data in the same place: in one automated, beautiful digital marketing reporting dashboard.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. With our intuitive tool, the days of spending hours manually creating your reports are over!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Marketing Dashboards, Web Analytics

How URL Tracking Works and Why It’s Important

March 19th, 2018 — 1:53pm

URL Tracking Marketing

 

About ten years ago at the offices of an experienced web marketing agency, a team of curious marketers wanted to count and track all its online marketing activities with precision so it could communicate the results to clients. The tools available at the time weren’t completely accurate, prompting them to come up with ideas for improving their tracking capabilities. As it turned out, the best solution was to collect and analyze data with URL tracking. The tool that developed at that agency became the foundation of ClickMeter.

Today, URL tracking is recognized as the best way to track where exactly your web traffic comes from.

 

Read article

All your data in the same place: in one automated, beautiful digital marketing reporting dashboard.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. With our intuitive tool, the days of spending hours manually creating your reports are over!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Key Performance Indicators (KPI), Tutorials, Web Analytics

Top 5 KPIs for Social Media Reporting

February 24th, 2017 — 10:03am

 

top 5 kpis social media reporting

 

Here at DashThis, the marketing team produces A LOT of content. Blog posts, help center articles, in-app content, Facebook ads, you name it. It’s always rewarding to get positive feedback from our clients, so we were pretty stoked to receive all the great comments for our article about how to create an awesome Google Analytics client report template.

What we came to realize is that we had so much to say on that topic that each type of dashboard could on and of itself be its own article. We decided to start by elaborating about how Google Analytics and your social media results intertwine.

So how exactly should social media be a part of your marketing strategy? Which social media KPIs are paramount when it comes to social media marketing?

Read on, for this article holds a lot of the answers you may be looking for.

Continue reading »

All your data in the same place: in one automated, beautiful digital marketing reporting dashboard.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. With our intuitive tool, the days of spending hours manually creating your reports are over!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

3 comments » | Client Reporting, Key Performance Indicators (KPI), KPIs vs Metrics, Web Analytics

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