Category: Web Analytics

How report automation can improve your reporting process

August 28th, 2018 — 1:09pm


Every single day at DashThis, we answer questions about marketing report automation. Some wonder what it is or how it works, while others would like to learn how to automate their reports.

Most marketers don’t know all the tools out there, or what they do and how they do it, and I can’t blame them: this is a very recent industry, in which there’s progress and innovation every single day, and it changes so quickly that even I have trouble keeping up.

Let’s take a deeper look into what report automation is, why your agency should automate its reports, and how you can do it.

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With an ever growing love of writing and marketing, Marie worked in different fields of communications through the years. She is now proudly wearing her title of Content Marketing and Communications Specialist at DashThis, sharing her dashboard expertise with her fellow marketers.

Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards, Web Analytics

7 marketing report templates every digital marketer needs

August 9th, 2018 — 12:11pm


I know you didn’t get into marketing to spend your time creating reports. However, you also know that marketing is ultimately a numbers game: you can’t optimize what you can’t measure, and you can’t measure without a proper data tracking mechanism in place.

And that’s why marketing reports are so important: on the one hand, they’re your way of proving that the strategies you’re putting in place are having a positive impact on the bottom line, and on the other hand, they’re also your way of constantly improving those strategies.

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at!

Comment » | Client Reporting, Marketing Dashboards, Web Analytics

UTM Parameters Explained: a Marketer’s Guide

March 27th, 2018 — 1:06pm

UTM stands for Urchin Tracking Module. I know what you’re thinking – huh?

Though it sounds complicated, using UTM parameters is actually deceptively simple and is something that can really up your marketing game. Attaching UTM parameters to the links you share is essential if you want to accurately track and attribute your digital marketing activities. Something that many marketers consider essential.

At times they can be a bit of a hassle, as creating the parameters can slow you down when you’re eager to share that great new blog post you just wrote. But they are a dark necessity and those couple of seconds that it takes to add UTM parameters to the links you share will give you accurate and informative insights. They will let you know which marketing activities are worth investing resources in, saving you time in the long run.

So, in more detail, let’s run through why and how your marketing team should use UTM parameters.

But first, what are UTM parameters anyway?


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All your data in the same place: in one automated, beautiful digital marketing reporting dashboard.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. With our intuitive tool, the days of spending hours manually creating your reports are over!

Want to be a guest writer on the DashThis blog? Drop us a line at!

Comment » | Client Reporting, Marketing Dashboards, Web Analytics

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