Category: What would Tony do


14 SEO metrics you should track with a real SEO reporting tool

August 4th, 2015 — 9:02am

SEO Search Engine Optimization - Words on Chalkboard

Neil Patel shared a great article on QuickSprout in which he presents what he sees as the 14 most important SEO metrics you should incorporate in your regular SEO reporting.

Usually, I agree with 100 % of the stuff he shares. His articles are always extremely complete and well documented. But this time, even if I agree that all the 14 SEO metrics he highlights are really important, I think that he forgot one thing.

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Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

7 comments » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

How to create a better Google Analytics report template for your clients?

July 14th, 2015 — 3:24pm

screenshotPeriodic

 

“How to create a perfect Google Analytics report template for my clients?” This is one of the questions I get the most.

The shortest answer I can give is: “by knowing your clients’ digital goals inside and out!” But, this answer doesn’t tell the full story.

Here’s what you have to do if you want to create kick-ass reports for your clients.

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Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

Bring back indecisive people to your website with remarketing and convert them!

June 26th, 2015 — 10:00am

 

Google Adwords Remarketing - Client hesitating before buying

 

Think of the one most important action you want your visitors to take when they’re visiting your website. Do 100% of your visitors complete this veryaction?

Probably not.

The more the action you’re thinking of represents a highly involved decision, the more your potential customers will think about it before they make a move.  And this will obviously affect your conversion rates and increase the time spent between their first visit and the day they make the desired action.

Google Adwords remarketing -  Thinking before buying

 

For example, convincing people to try online software is easier (low-involvement) than selling a car online (high-involvement).

Let’s guess that in both situations, at least 80% of visitors won’t achieve the conversion goal. In other words, money is left on the table. But what happened? Did they swear to themselves that they would never come back to your website or buy anything from you?

Probably not.

You see where I am going with this…

Too many people are spending all their time (and budgets) trying to bring new visitors to their website with online marketing. However, new visitors probably don’t know anything about your brand or what you’re offering. Instead, why wouldn’t you identify the visitors who almost accomplish the desired action and try to bring them back to your website to convert them? If they almost convert, chances are they are interested in what you have to offer!

You could even use a different message when targeting them to make the sale.

In case you didn’t know, it’s not as difficult as you might think. In fact, that’s a pretty straightforward thing to do. Welcome to remarketing.

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Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

Comment » | Marketing, Sales, Tutorials, Web analytics, What would Tony do

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