How to Track Visits from Twitter on your Executive Dashboard

Twitter is a really popular social media tool. But how to track your efforts? This is way more easy than it sounds! As a matter of fact, we added predefined Google Analytics Segments. One of which is “Visits from Twitter”.

So to get started, go into your account, edit your dashboard’s KPIs and you’ll see “Visits from Twitter” in the Google Analytics Segment dropdown list. You select “All visits” from the “Output metric” menu and that’s it!

» Add a “Visits from Twitter” Key Performance Indicator (KPI)

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

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