The Essential Business KPIs to Track in 2018

February 12th, 2018 — 10:27am

Essential Business KPIsHere at DashThis, we have the opportunity to work with many digital marketing agencies from all over the world, who are themselves working with many different types of clients, whether it’s in the field of e-commerce, service, sales, tourism, or even car dealership.

It’s pretty amazing to see that so many businesses are using our reporting tool to keep track of their KPIs!

This is why I thought it could be interesting to give our own analytics a look and share with you the top business KPIs to track this year by industry, which I’ve decided to group like this:

  • E-commerce
  • Sales and Business-to-Business service
  • Automotive
  • Travel

Since the beginning of the year is often a time to start anew, why not make the most of that spit-shined motivation and ask yourself: “are we tracking the right KPIs or are we tracking anything at all?”

So I thought the timing was right for a best-business-KPIs-to-track kind of article!

Without further ado, here’s my takeaway on what the top business KPIs to track in 2018 are, by industry, from a digital marketer’s point of view:


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Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards

Add Images to Your KPI Dashboards

February 7th, 2018 — 11:49am

Weekly Reporting Tip

One of the countless (and huge) perks of using DashThis is of course being able to create KPI dashboards that are equally simple to understand AND beautiful.

“But, my dear DashThis, what if I wanna build KPI dashboards that are even MORE eye-appealing?” I’m hearing you ask.

Well, as crazy as it may sound, you can! Want the key to the world of exquisite reports? ‘Course you do, keep on reading!

Continue reading »

Comment » | Weekly Reporting Tips

Let Your Digital Dashboard Breaaathe

January 31st, 2018 — 2:25pm

weekly reporting tip 3

A huge part of quality reporting is to visually simplify concepts that can otherwise be hard to decipher. Often times, however, digital dashboards appear as all-dressed pizzas with extra data. Is that what you’d call simplification? I think not.

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Comment » | Weekly Reporting Tips

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