Product Update: November 2017

November 23rd, 2017 — 9:52am

Product Update

Do you sometimes have problems that you actually enjoy having? Like…  having too many options to choose from? Well, that’s a difficulty I’m facing right now: I have a product update to write and sooo many things to talk about!

Our team was on fire this past month! You know what? I don’t want to choose, I want to write about everything!

Ready for a ton of updates? Let’s go!

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1 comment » | Product Updates

Best KPIs for Content Marketing: Why I Won’t Screw Up Our New Blog Strategy

November 13th, 2017 — 11:48am

KPIs for Content MarketingSo, in case you haven’t noticed, our blog content style has taken a pretty hard left turn recently.

And seriously, I’ve never been more excited.

For the past almost-two-years that I’ve been with DashThis, we’ve worked hard to share our wisdom and professionalism to the marketing world. We wanted to be taken seriously.

But we’ve finally gotten to the point where our know-how is pretty self-evident.

As Ron Burgundy would say, “People know us. We’re kind of a big deal.”

And while I do a lot of different things here at DashThis, from communications, to PR, to content marketing, to making chocolate-chip-banana-bread when everyone’s been particularly well-behaved, I’m still a writer at heart.

Words are my thing.

So deciding that we’re going to focus more on nurturing our brand personality, instead of just spitting out “best practices” lists that no one actually wants to read… my brain is just: “dear.god.finally!”

I’ve only been waiting for this moment for two years!

Pour me a cocktail, ‘cause this writer’s ready to paaaaaarty.

But while the writer in me is dancing on the speakers (figuratively, of course), the content marketing manager in me is in the corner, making a list of everything that could possibly go wrong.

Anyone who’s ever been in business knows that most changes are terrifying, no matter how prepared you think you are for them.

So we’re here, flipping our content style on its head and seeing what comes out of it…

But what about our readers? What do they think? Are they digging our new hawaiian-shirt-wearing-style of writing? Or do they think it’s tacky? Boring? Or worse, devoid of any REAL information?

How in the hell am I going to make sure this change in blog strategy doesn’t screw us over?

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Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI)

Save time on reporting with THE agency reporting tool!

November 7th, 2017 — 10:26am

Matt before DashThis


22:45. Matthew is copy/pasting data. He has been copy/pasting data for the past 3 days.


It’s a text message from his girlfriend. She’s asking when he’ll get home from his 13 hour-long workday. No, wait…it’s a 14 hour-long workday at this point.

“I need to finish this report tonight. My client needs it for tomorrow morning.”

He then goes back to copy/pasting data from an Excel file to another Excel file. He has dozens of them opened.

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Comment » | Digital Marketing and KPIs

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