Excel dashboards are the answer to everything. Or are they really?

December 6th, 2017 — 9:43am

Excel dashboards


You wanna know how to create the best, slickest Excel dashboards possible. That’s most likely what brought you to conduct this search in the first place. You were probably hoping to land upon a page in the likes of this one, weren’t you?

Makes sense; Excel is pretty much the first marketing reporting tool that comes to mind. After all, it is all about data, graphs, and charts, and it does provide quite a few features to help you through your tedious reporting task.

However, it doesn’t matter how early you wake up, how much black coffee you ingest, or how motivated (or not) you are, there always seems to be so much data and so little time to complete your reports, as opposed to your colleague Steve. We all know a Steve, don’t we? While you’re pouring your heart into these never-ending spreadsheets, he’s the last one at the office, the first one to leave, and yet the most praised marketer at the agency. Steve is awesome and happy and fit and you just hate his guts, don’t you? What in the world is Steve’s secret to living such an amazing life?

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Comment » | Client Reporting, Marketing Dashboards

How I tried to explain marketing reporting and SEO to my grandma (and actually succeeded)

November 30th, 2017 — 11:32am


Sunday, November 26th, 12:57 pm

On my way to make marketing reporting and SEO sound simple. Time budget: not enough.

Until recently, I was just a novelist, which is a rather simple concept for anyone to grasp. Tomorrow, however, I’ll be celebrating my three-weeks-versary as a full-time SEO copywriter at DashThis, a job I didn’t fully fathom myself, well, three weeks ago.
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Comment » | Marketing Dashboards

The 4 Features That Made Me Love The New AdWords Interface

November 27th, 2017 — 3:35pm


Adwords Interface Features

For the past few months, like thousands of other advertisers, I’ve been able to try the new AdWords interface in its beta form. And like probably a bunch of these same advertisers, I was skeptical to click on the “Try the new AdWords BETA” button. I gave it a try for a few days, but I quickly came back to my good old “classic” AdWords.

To be honest, I really didn’t like the new AdWords interface. At first.

Why would they change a tool that’s always been easy to use in the first place? Why, dear Google, do you want to make my life more difficult by making me re-adapt myself to a new layout? Why are there so many “expanding 3-dot menus”? Am I ready to make major changes in my campaigns using an unfamiliar platform?

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Comment » | Client Reporting, Digital Marketing and KPIs

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