How report automation can improve your reporting process

August 28th, 2018 — 1:09pm


Every single day at DashThis, we answer questions about marketing report automation. Some wonder what it is or how it works, while others would like to learn how to automate their reports.

Most marketers don’t know all the tools out there, or what they do and how they do it, and I can’t blame them: this is a very recent industry, in which there’s progress and innovation every single day, and it changes so quickly that even I have trouble keeping up.

Let’s take a deeper look into what report automation is, why your agency should automate its reports, and how you can do it.

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Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards, Web Analytics

Awesom-er Google AdWords

August 21st, 2018 — 9:18am


Summer has come, and with it, not only a new website (have you seen this beauty?!) but also some big AdWords improvements that we’re progressively rolling out right in your dashboards.

You heard me: Google AdWords, the integration we all know and love, is now even better! How is that even possible, you say? Well, let me explain!

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1 comment » | Product Updates, The Company

7 marketing report templates every digital marketer needs

August 9th, 2018 — 12:11pm


I know you didn’t get into marketing to spend your time creating reports. However, you also know that marketing is ultimately a numbers game: you can’t optimize what you can’t measure, and you can’t measure without a proper data tracking mechanism in place.

And that’s why marketing reports are so important: on the one hand, they’re your way of proving that the strategies you’re putting in place are having a positive impact on the bottom line, and on the other hand, they’re also your way of constantly improving those strategies.

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Comment » | Client Reporting, Marketing Dashboards, Web Analytics

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