Tag: AdForm

Create Reports and Dashboards using AdForm API

March 13th, 2015 — 8:53am

Adform provides you with a digital advertising solution that unlocks your online potential. Their platform is simple and includes campaign planning, ad serving, optimization, analytics, reports and much more. Among other things, they have an API that makes it easy to integrate into existing systems and reporting infrastructure. Thus, we just integrated the AdForm reporting API into DashThis.

We created the following standard KPIs available from the Indicators drop down menu:

  • Top Campaign Impressions
  • Top Clicks
  • Total Clicks
  • Total Click-Through-Rate
  • Total Cost Per Click
  • Total Cost Per Thousand Impressions
  • Total impressions
  • Total Leads
  • Total Media Cost
  • Total Unique Clicks
  • Total Unique Impressions

What are the metrics and dimensions available?

Dimensions are:

  • Campaign
  • Placement
  • Ad

Metrics are:

  • Ad Cost
  • Ad Impressions
  • Ads Clicks
  • Click-Through-Rate (CTR)
  • Conversion Rate (Leads/Clicks)
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Unique Clicks
  • Unique Impressions

Do you need to create a dashboard using data from AdForm reporting API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!
View his LinkedIn profile or email Stephane: stephane@dashthis.com

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