Nowadays, more and more managers want their offline metrics to be included in their dashboard. If it’s easy to do this for Google Analytics, it’s not that obvious for other systems such as call tracking services.
Fortunately, most call tracking systems vendors offer a way to access their data. Mostly by an API.
So if your call center has a system providing some sort of API then it can be included within DashThis really quickly.
How to integrate your call tracking’s data to a dashboard?
Once the provider’s API has been integrated, you simply choose the call tracking data source when you create a new dashboard. Predefined widgets as well as some metrics and dimensions will be available for you to use.