Tag: Bing


Add Your Agency Markup to Adwords / Bing Cost

January 22nd, 2014 — 5:06pm

adwords-bing-add-markup-on-cost

One of the most frequent need among our clients, many of whom are Web agencies doing a lot of Paid Search Marketing in Adwords and Bing, is to add their markup on Adwords / Bing cost. Obviously, this is so they can report on the real cost the client pay, not the price Adwords charge.

For example, let’s say an online marketing agency charges a 15% markup to create and manage its clients online ad campaigns. An Adwords campaign that cost 1000$ would be billed 1150$ to the client when the markup is included.

We added some widgets that include a standard 15% markup. Those are:

  • Cost Per Click + 15% markup
  • Cost Per Lead + 15% markup
  • Cost + 15% markup

It’s also possible to get your own widgets with your own markup. It could be 35%, 5% or even a flat fee like 200$ or 1000$.

Don’t hesitate to get in touch with us if you need custom KPIs that display Adwords or Bing cost plus your agency markup.

» Create a dashboard with Adwords / Bing cost plus your agency markup

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

2 comments » | Key Performance Indicators (KPI), Marketing Dashboards

Dashboard Addition: Revenue from Bing Conversions

November 18th, 2013 — 8:56pm

bing-conversion-revenue

Bing API supports how much Revenue has been generated from conversions. DashThis now supports it. Thus, you can add revenue from Bing conversions to your dashboards starting today. It can also be filtered by campaign ID if needed.

» Try the new Bing conversion revenue metric in your dashboard now

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI), Marketing Dashboards

Create custom dashboards using Bing / Adcenter

June 15th, 2013 — 2:11pm

We often think about Adwords, but Bing Ads also provides a very powerful API to access its rich database. We recently integrated Bing API into DashThis. It’s now easier to create a great paid search custom dashboards using Bing data! On top of that you can mix both Adwords and Bing data sources into a single report.

We created the following standard KPIs available from the Indicators drop down menu:

  • Average CPC
  • Average CPM
  • Average Position
  • Budget Lost Imp. Share
  • Clicks
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • CTR
  • Impression Share
  • Impressions
  • Top Ad Groups (Clicks)
  • Top Campaigns (Clicks)
  • Top Keywords (Clicks)
  • Top Campaigns (Clicks)

What are the metrics and dimensions available?

Dimension are:

  • Ad Group
  • Ad Network
  • Campaign
  • Device
  • Keyword

Metrics are:

  • Ad Clicks
  • Ad Cost
  • Ad Impressions
  • Average Ad Position
  • Budget Lost Impression Share
  • Click-Through-Rate (CTR)
  • Conversion Rate (Leads/Clicks)
  • Cost Per Click (CPC)
  • Cost Per Conversion
  • Cost Per Thousand Impressions (CPM)
  • Goal Completions Total (Conversions)
  • Impression Share

Do you need to create a dashboard using data from Bing / Adcenter reporting API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Marketing Dashboards, Tutorials

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