Tag: Campaign Monitor


Users Who Clicked Rate: Campaign Monitor & MailChimp

June 4th, 2014 — 4:38pm

users-who-clicked-rate-mailchimp-campaign-monitor

It seems like the way we should calculate the “Users who clicked rate” metric in Campaign Monitor and MailChimp differs from a person to another. We used to calculate it as “Number of clicks / Number of email sent”, but some users would prefer use “Number of clicks / Number of email opened”.

Since DashThis is very flexible and that we take good care of our clients, we just added this new metric “Users Who Clicked Rate (Clicks/Opens)”. And for clarity, we renamed the first one to “Users Who Clicked Rate (Clicks/Recipients)”.

You can now use both metrics as you see fit. Those are available from the Advanced Editor.

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI), Marketing Dashboards

Create Dashboards Using Campaign Monitor API

November 29th, 2013 — 9:48am

campaignmonitor-api-dashboards-kpis

Campaign Monitor is a well know email marketing service provider having more than 800K users. More than 1.3 billion emails are sent each month using this service. Many of our users rely on Campaign Monitor for their email marketing. That’s why we just integrated Campaign Monitor API into DashThis. You can now create dashboards and reports using various Campaign Monitor metrics and dimensions.

We created the following standard KPIs available from the Indicators drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate

What are the metrics and dimensions available?

Dimensions are:

  • Campaign
  • Mailing List

Metrics are:

  • Emails Sent
  • Users Who Clicked
  • List Member Count
  • Unique Opens
  • Unique Open Rate
  • Users Who Clicked Rate

Do you need to create a dashboard using data from Campaign Monitor API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI), Marketing Dashboards, Tutorials

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.

About Us

DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

DashThis is a trademark owned by Moment Zero inc - Copyright © 2011-2017