We, and a lot of other users, have been asking Google Adwords to make Video Campaigns stats available from their API. No luck so far. However, we noticed Google Analytics API just released a new dimension called “IsTrueViewVideoAd”.
While you might think it’s not the “real” thing since you might have some discrepancies between Google Analytics and Adwords, you must admit that’s quite a great alternative. Better than nothing, isn’t it?
How do you add Adwords Video Campaigns to your dashboard?
First off, for accurate data in Google Analytics, you must use auto-tagging with your TrueView video ad campaigns.
Then, from the advanced editor:
Simply use this filter