You know, we have worked on the Web agency side before starting a software company. We know it’s not a good idea to let executives, clients and managers play with Google Analytics. They always come up with non-sense stuff. For example, one wanted to ditch the blog strategy after seeing the high bounce rate.
It costs time, money and too many boring meetings to get the deciders back on track. And we had to explain what the bounce rate is. Ho my…
The trick is to provide them a great executive dashboard using Google Analytics data, but without actually giving them access to Google Analytics.
You don’t get? It’s simple. DashThis was created expressly to build quick and easy executive dashboards. We even created some ready-to-eat templates such as:
- Small Business Owner
- CxO / Manager
Of course, you can edit those templates’ widgets and Key Performance Indicators (KPIs) any way you want, but it’s often a good start to get an executive dashboard up and running in few clicks.
Friends don’t let friends hand Google Analytics access to an executive, client or manager. They tell them to create an executive dashboard instead. The perfect sandbox to avoid useless meetings