Tag: client reporting


SEO Client Dashboards : What reporting tools to use

August 27th, 2015 — 3:08pm

seo client dashboard

Is there an online dashboard you can use to report SEO performance to your clients?

Yes, there is. A bunch actually! DashThis is one of them.

The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try.

Here’s some guidelines I can think of to help you pinpoint the right tool for SEO Client Dashboards.

Is SEO your core business?

This should indicate the level of budget you are comfortable with. If you do SEO to help few friends, there are free or cheap tools that would do an awesome job. If you make a living from SEO then you don’t want to show up at your clients’ meeting with the cheapest application, but instead with the top of the line suite of tools. Your clients expect quality after all.

Are you looking at the long term performance or you need more a real time view?

In other words: do you really need a dashboard or more of a report? A dashboard provides a snapshot of the current moment (like your car dashboard). A report shows a historical view (how your car has been performing recently, last month, this year, etc.). Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

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