Tag: Client Reporting


SEO Client Dashboards : What reporting tools to use

August 27th, 2015 — 3:08pm

seo client dashboard

Is there an online dashboard you can use to report SEO performance to your clients?

Yes, there is. A bunch actually! DashThis is one of them.

The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try.

Here’s some guidelines I can think of to help you pinpoint the right tool for SEO Client Dashboards.

Is SEO your core business?

This should indicate the level of budget you are comfortable with. If you do SEO to help few friends, there are free or cheap tools that would do an awesome job. If you make a living from SEO then you don’t want to show up at your clients’ meeting with the cheapest application, but instead with the top of the line suite of tools. Your clients expect quality after all.

Are you looking at the long term performance or you need more a real time view?

In other words: do you really need a performance dashboard or more of a report? A dashboard provides a snapshot of the current moment (like your car dashboard). A report shows a historical view (how your car has been performing recently, last month, this year, etc.). Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards

14 SEO metrics to track with a SEO reporting tool

August 4th, 2015 — 9:02am

Neil Patel shared a great article on QuickSprout in which he presents what he considers the 14 most important SEO metrics you should incorporate in your regular SEO reporting.

Usually, I agree with 100 % of the stuff he shares; his articles are always extremely complete and well researched. But this time, even if I agree that all the 14 SEO metrics he highlights are really important, I think that he forgot one thing: how to bring them all together.

 

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

9 comments » | Client Reporting, Digital Marketing and KPIs, Key Performance Indicators (KPI), Marketing Dashboards, Web Analytics

Create a Better Google Analytics Client Report Template

July 14th, 2015 — 3:24pm

Google Analytics Dashboard & Report

 

“How to create a perfect Google Analytics report template for my clients?” This is one of the questions I get the most.

The shortest answer I can give is: “by knowing your clients’ digital goals inside and out!” But, this answer doesn’t tell the full story.

Here’s what you have to do if you want to create kick-ass reports for your clients.

 

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Client Reporting, Key Performance Indicators (KPI), Marketing Dashboards, Web Analytics

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