Tag: custom


Life is Better in Pictures: Why Web Performance Data Should be Visual

August 3rd, 2016 — 12:51pm
SEO-web-marketing-analytics-dashboard-report

A simple DashThis dashboard report

The power of data visualization

You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.

Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.

When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.

 

brain-balance-perception-cognition-horisontal

Source: Interaction Design Foundation

 

Basically, the quickest way to get into someone’s head is through visual communication.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

1 comment » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics

Adwords Dashboard Using Filtered Data by Label

November 20th, 2014 — 8:25am

Here’s a good news regarding our Adwords integration. Adwords recently released the Label support. This was something frequently requested as it’s a feature very appreciated by Adwords users. I believe the other thing would be the video Ads. We hope it’s release soon!

Having the Adwords Label support means that we can now filter by the labels you created in your Adwords account. This applies either on the campaign, ad group and keyword level.

From the Advanced Editor, you can create a widget that will filter data on one or many label in your account.

advanced-editor

dashboards-adwords-filter-label

» Create a dashboard with data filtered by labels

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, reporting

Be Sure to Try Out Our New All-In-One Pie / List / Bar Widget

November 19th, 2014 — 4:35pm

dashboard-bar-pie-list-widget-1

You provided great feedback over the past months regarding our tool. The widgets that needed to be improved the most was the List and Pie widgets. Since both are relatively similar as they use a dimension and one metric, we decided to merge them.

Plus, while we were at it, we added a Bar chart support! We also added the support for a “total” line which was frequently requested. Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, reporting

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