August 3rd, 2016 — 12:51pm
A simple DashThis dashboard report
The power of data visualization
You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.
Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.
90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.
When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.
Source: Interaction Design Foundation
Basically, the quickest way to get into someone’s head is through visual communication.
1 comment » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics
August 26th, 2015 — 3:19pm
What elements does a perfect SEO report consist of?
Let me sum up the article we wrote on that subject (14 SEO metrics you should track with a real SEO reporting tool):
No, average position is not a meaningful metric. It’s a vanity metric at best. But since it always changes depending on a ton of factors, we believe visitor intent is more relevant. Intent can be analyzed by looking at top landing pages and top search queries, among other things.
In my dream business world, all our traffic would come from referrers as this usually represents a solid social proof, which is way better than a 1st position on Google or any Adwords ad. Tracking them and what results they bring is paramount. Continue reading »
Comment » | Dashboards, Marketing, reporting
February 4th, 2015 — 4:16pm
As you start using DashThis, many of our Twitter fans out there have a few questions on how to create dashboards using Twitter. One of the most frequent comments we get is:
“Twitter followers for previous periods are not populating. I can only see how many current followers there are. How long does it take for Twitter information to populate? It’s been about a week!”
This is want you want to see for your Twitter dashboard:
But this is what your dashboard shows for Twitter followers:
We hear you! We would love to provide you everything you need from data sources, such as Twitter. The thing is: we can only provide what the data sources are giving us.
Continue reading »
2 comments » | Dashboards