Tag: dashboard


Life is Better in Pictures: Why Web Performance Data Should be Visual

August 3rd, 2016 — 12:51pm
SEO-web-marketing-analytics-dashboard-report

A simple DashThis dashboard report

The power of data visualization

You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.

Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.

When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.

 

brain-balance-perception-cognition-horisontal

Source: Interaction Design Foundation

 

Basically, the quickest way to get into someone’s head is through visual communication.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

1 comment » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics

What elements does a perfect SEO report consist of?

August 26th, 2015 — 3:19pm

perfect-seo-report

What elements does a perfect SEO report consist of?

Let me sum up the article we wrote on that subject (14 SEO metrics you should track with a real SEO reporting tool):

Keywords performance

No, average position is not a meaningful metric. It’s a vanity metric at best. But since it always changes depending on a ton of factors, we believe visitor intent is more relevant. Intent can be analyzed by looking at top landing pages and top search queries, among other things.

Backlinks

In my dream business world, all our traffic would come from referrers as this usually represents a solid social proof, which is way better than a 1st position on Google or any Adwords ad. Tracking them and what results they bring is paramount. Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

Twitter Dashboards: What You Need To Know

February 4th, 2015 — 4:16pm

As you start using DashThis, many of our Twitter fans out there have a few questions on how to create dashboards using Twitter. One of the most frequent comments we get is:

“Twitter followers for previous periods are not populating. I can only see how many current followers there are. How long does it take for Twitter information to populate? It’s been about a week!”  

This is want you want to see for your Twitter dashboard:

image 1

But this is what your dashboard shows for Twitter followers:

image 2

We hear you! We would love to provide you everything you need from data sources, such as Twitter. The thing is: we can only provide what the data sources are giving us.

Continue reading »

Paul is a customer service samourai at DashThis. He graduated with a Bachelor’s degree in public relation from Laval University. He is a real coffee aficionado and loves lengthy conversations on just about everything! In his spare time, he’s a triathlete, coach and freelancer. Ask him about his Funky Friday dance moves!

2 comments » | Dashboards

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