Tag: dashboards


Life is Better in Pictures: Why Web Performance Data Should be Visual

August 3rd, 2016 — 12:51pm
SEO-web-marketing-analytics-dashboard-report

A simple DashThis dashboard report

The power of data visualization

You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.

Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.

When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.

 

brain-balance-perception-cognition-horisontal

Source: Interaction Design Foundation

 

Basically, the quickest way to get into someone’s head is through visual communication.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

1 comment » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics

Create Mailchimp Dashboards Using MailChimp API

December 4th, 2015 — 9:42am

Mailchimp Dashboard easy with dashthis

Mailchimp is a well know email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service. Many of our users rely on Mailchimp for their email marketing. That’s why we just integrated Mailchimp API into DashThis. You can now create mailchimp dashboards and reports using various Mailchimp metrics and dimensions.

We created the following standard KPIs available from the Indicators drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate

What are the metrics and dimensions available?

Dimensions are:

  • Campaign
  • Mailing List

Metrics are:

  • Emails Sent
  • Users Who Clicked
  • List Member Count
  • Unique Opens
  • Unique Open Rate
  • Users Who Clicked Rate

Do you need to create Mailchimp dashboards using data from Mailchimp API? Then, you should try DashThis!

You will also be able to link other sources like Google Analytics, Google Adwords, Facebook and many more! So what are you waiting? Go for a free trial now!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI), Tutorials

Putting the human back into SEO reporting

October 15th, 2015 — 11:30am

05.15.14_HowToBeHuman_Large

 

Another dreaded Monday afternoon. Another dreaded call with the web agency our VP so desperately wanted us to take on due to some half-assed recommendation from a local “Internet guru” who spent the most of his time pandering “digital ecosystems” and selling his over-priced services as a “growth accelerator” for start-ups.

But I digress. Back to the call.

I got on the call with my colleague, Marie, who was in charge of our company’s online marketing initiatives. As the head of the marcom department, I wanted to check in to see how she and the agency were getting along and what progress was being made with our SEO and PPC campaigns (read: we were going to finally get our first report). While we were waiting for the Pavlov “dee-doot” to start the convo with our agency’s lumberjack-hipster account manager, Bernard, in pops our VP, Mark*.

Uh oh.

Continue reading »

Tracey has over 15 years experience in sales and marketing in the high-tech sector. She oversees all of DasthThis’ sales and marketing initiatives. Her philosophy: everybody in an organization is in sales. Period.

Comment » | Dashboards, Marketing, reporting, Sales

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