Tag: data source


Finding your KPIs in the Gold Rush of Data

August 14th, 2016 — 9:24pm
Dashboard reports for web analytics

Dashboard reports: how to see all your relevant data in one place

Thank-you to Steffen Hedebrandt, Head of Marketing over at Airtame, for writing this article.

 

On August 16th of 1896, local miners discovered gold in the remote city of Klondike, in Yukon, Canada.

As the rumour spread and eventually reached San Francisco and Los Angeles, it launched what was later to be known as the Klondike Gold Rush. Between 1896 and 1899 more than 100,000 people made the long and presumably uncomfortable journey to Klondike.

Some got rich. Some got a bit lucky. Some died in dire pain, due to rough climate. Winter did indeed come. Most had to just travel back the long road from which they had come again, in vain. Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Dashboards, Key Performance Indicators (KPI), Marketing, Web analytics

14 SEO metrics you should track with a real SEO reporting tool

August 4th, 2015 — 9:02am

SEO Search Engine Optimization - Words on Chalkboard

Neil Patel shared a great article on QuickSprout in which he presents what he sees as the 14 most important SEO metrics you should incorporate in your regular SEO reporting.

Usually, I agree with 100 % of the stuff he shares. His articles are always extremely complete and well documented. But this time, even if I agree that all the 14 SEO metrics he highlights are really important, I think that he forgot one thing.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

9 comments » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

How to create a better Google Analytics report template for your clients?

July 14th, 2015 — 3:24pm

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“How to create a perfect Google Analytics report template for my clients?” This is one of the questions I get the most.

The shortest answer I can give is: “by knowing your clients’ digital goals inside and out!” But, this answer doesn’t tell the full story.

Here’s what you have to do if you want to create kick-ass reports for your clients.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

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