August 14th, 2016 — 9:24pm
Dashboard reports: how to see all your relevant data in one place
Thank-you to Steffen Hedebrandt, Head of Marketing over at Airtame, for writing this article.
On August 16th of 1896, local miners discovered gold in the remote city of Klondike, in Yukon, Canada.
As the rumour spread and eventually reached San Francisco and Los Angeles, it launched what was later to be known as the Klondike Gold Rush. Between 1896 and 1899 more than 100,000 people made the long and presumably uncomfortable journey to Klondike.
Some got rich. Some got a bit lucky. Some died in dire pain, due to rough climate. Winter did indeed come. Most had to just travel back the long road from which they had come again, in vain. Read article
Comment » | Dashboards, Key Performance Indicators (KPI), Marketing, Web analytics
May 7th, 2015 — 8:41am
***Before you continue***
If you master 100 % of Google Analytics’ features, this article may not be written for you. Otherwise, if you are like 98 % of Google Analytics’ users, you are probably not using it to its fullest potential. If you consider yourself part of the second group–don’t be shy. You may want to read this one.
While the entire world is going crazy about big data, multiple fancy data analysis tools are appearing on the market. Just search for « big data analytics tool » and you will be submerged with reviews presenting the one million of the best tools available in the entire universe.
Big data” query usage on Google since 2004. Source: Google Trends.
Am I missing something here? Is it just me or while everyone is getting drunk on big data tools, we’re forgetting the big picture. These tools are not the Holy Grail just yet. Let’s be realistic: whatever tool you use, whatever functionality it has, I am pretty sure it won’t tell you exactly what to optimize on your website and most certainly not how to optimize it.
Here is why.
Tools don’t make the web analyst
No matter the data analysis tool or software you use, in order to do a perform a kick-ass website analysis, you must :
Know your digital goals inside and out
By mastering your digital goals, you will be able to translate them into key performance indicators (KPIs) and concentrate on statistics that are meaningful for your organization. I once read in Avinash Kaushik’s blog: “Good analysts are great assassins. They are great at finding lame metrics and dimensions and assassinating them.” This quote represents, to me, one of the most important ideas about web analytics.
At the end, web analytics is all about finding the right metrics and making ‘em talk in a meaningful way to your business. Continue reading »
Comment » | Key Performance Indicators (KPI), reporting, Tutorials, Web analytics, What would Tony do
October 29th, 2014 — 10:13am
“I want to change dates on the fly in my report, but this seems impossible. Am I missing something?”
Yes. And no.
Actually, this is purely intentional. On purpose! That’s right, we don’t want users to change dates on the fly.
Yeah, you are probably thinking we’re crazy.
You may be right. It was a bold decision back at the beginning of DashThis, to say no to users regarding changing dates on the fly.
I compare this to Basecamp’s continuous refusal to implement Gantt charts in their project management tool.
The thing is that when you receive your phone bill, do you change the dates? Do you change them when you check your bank account statement? Or when you look at your past month’s performance in your fantasy football league?
No. Because you are looking at a report. A static view that tells you how it went during that period.
You are not analyzing and playing with the data to find out correlations or causes of some events. In other words, you are not mining to extract knowledge.
You are not performing data mining. You are reporting information to someone else (the boss! the client!).
In other words, as a Web analyst, it’s your job to dig and extract buried pieces of information and make sense of it so it’s useful for the organization or clients you work for.
Continue reading »
Comment » | reporting