Tag: Demographic


Create Reports and Dashboards for ComScore

April 26th, 2014 — 10:59am

comscore-dashboards-keymesures-demographic

ComScore is an American Internet analytics company providing marketing data and analytics to many of the world’s largest enterprises, agencies, and publishers. Our clients requested that we integrate their API into DashThis. This has now been done! You can create custom reports and dashboards for ComScore. At this time, we have integrated Key Measures and Demographic Profiles APIs, but we should release Cross Visiting integration soon.

What are the metrics and dimensions available?

Dimensions are:

  • Children
  • Females – Age
  • HH Income
  • HH Size
  • Language
  • Males – Age
  • Persons – Age
  • Region
  • Top 100 Properties

Metrics are:

  • % Composition Unique Visitors
  • % Reach
  • Average Daily Visitors (000)
  • Average Minutes per Visit
  • Average Visits per Visitor
  • Composition Index PV
  • Composition Index UV
  • Pageviews
  • Target Audience (000)
  • Time On Site
  • Unique Visitors
  • Visits

Some notes:

  • You must ask ComScore support for an API user.
  • Data source provider key is the ID of the website you want to track.
  • There’s no default widget. Each widget must be created from the Advanced Editor because each request require the region parameter to be set.

Do you need to create a dashboard using your ComScore analytics data? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

1 comment » | Dashboards, Key Performance Indicators (KPI), reporting

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