Tag: demographics


Add ComScore Cross Visits To Your Dashboard

May 11th, 2014 — 5:06pm

comscore-dashboards-keymesures-demographic

As said previously, we already integrated ComScore API to support Key Measures and Demographic Profiles metrics so you can create report and dashboards using this ComScore data. We also said that we were to integrate Cross Visiting as well. We are happy to announce it’s been released!

What are the metrics and dimensions available from ComScore API integration?

Dimensions are:

  • Children
  • Females – Age
  • HH Income
  • HH Size
  • Language
  • Males – Age
  • Persons – Age
  • Region
  • Top 100 Properties

Metrics are:

  • % Composition Unique Visitors
  • % Reach
  • Average Daily Visitors (000)
  • Average Minutes per Visit
  • Average Visits per Visitor
  • Composition Index PV
  • Composition Index UV
  • Cross Visit – % Horizontal
  • Cross Visit – % Vertical
  • Cross Visit – Index
  • Cross Visit – Shared Audience (000)
  • Pageviews
  • Target Audience (000)
  • Time On Site
  • Unique Visitors
  • Visits

Some notes:

  • You must ask ComScore support for an API user.
  • Data source provider key is the ID of the website you want to track.
  • There’s no default widget. Each widget must be created from the Advanced Editor because each request require the region parameter to be set.

Do you need to create a dashboard using your ComScore analytics data? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

Dashboard Addition: Google Analytics Gender, Age, Crashes & Exceptions

December 13th, 2013 — 4:39pm

Google Analytics just updated their API with the new metrics and dimensions listed below. They are now available through the advanced editor. The first set is for Exceptions and Crashes while the second is for the demographics.

New metrics:

  • Exceptions
  • Crashes

New dimensions:

  • Exception Description
  • Age
  • Gender

» Create a dashboard with your Google Analytics Crashes, Exception or Demographics data

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

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