Tag: E-Commerce Reporting


Client Report Templates: Get Your Clients to Keep Coming Back

June 7th, 2017 — 9:59am

 

What’s the most important part of a relationship?

Communication.

Ugh, that sounds so cliché, right?

It is cliché… but then again… so are a lot of truths.

And I’m not just talking about personal relationships: all relationships require good communication if they’re going to be sustainable over a long period of time.

But what does any of this have to do with digital marketing?

Well, everything.

The work of a digital marketer is built on relationships. As a marketer, your job is to initiate a relationship with your clients, and through your work, make them as happy as possible in order to keep them with you for the long-term.

Because let’s face it: it’s way more fun working with the same client for a long time than always looking for new clients and new contracts.

On the one hand, you get to work with someone you know well, someone who trusts you. On the other hand, you have to constantly be on the hunt, and always work that much harder just to get your foot in a prospect’s door (never knowing if the hunt is going to pay off in the end).

Obviously, one is easier and far more profitable than the other…

And therein lies the importance of a kick-a** client report template.

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards

From Painless Reporting to Painless E-Commerce: Meet Snipcart

February 26th, 2015 — 8:39am

snipcart

With DashThis, you can remove the pain of building effective reports. Through acceleration and automation of the reporting process, results of every online marketing effort you put out can be transferred into simple, intuitive dashboards. For an agency busy with clients, such a dashboard reporting tool is golden. It’s all about keeping things simple, saving time and focusing on what’s essential. And with Snipcart, a simple, HTML-based shopping cart, that’s also what we’re all about.

Approaching e-commerce more efficiently

For agencies, efficiency is key. It keeps clients satisfied and gives momentum to the business. And agency efficiency is directly linked to the workflow and work tools in place. We know it for a fact: behind Snipcart is our mother web development agency Spektrum Media, which has been running for 6+ years now. It’s inside our day-to-day operations at Spektrum that we spotted a major flaw when it came to tackling e-commerce efficiently.

What was the problem you ask? Well, there was virtually no lean, flexible solution to handle e-commerce on any CMS or technology without built-in shopping features. The spectrum of solutions was concentrated in limited and closed ecosystems like Shopify and Magento or in rigid, CMS-specific plugins. On the other hand, costs for a custom e-commerce platform were so high that most clients took their budgets and ran. So whether it was with hosted solutions, plugins or custom development, adding a customized shopping cart to an existing website was never an efficient project.

That is why we founded Snipcart: to remove the pain of building amazing e-commerce platforms into any website. To give developers, the crucial talents behind web projects, a powerful, flexible tool they would love and leverage however they wanted, without interrupting their workflow.

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Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!
View his LinkedIn profile or email Stephane: stephane@dashthis.com

1 comment » | Digital Marketing and KPIs

Create a Dashboard for Magento E-Commerce

December 16th, 2013 — 8:58am

magento-logo_med

 

*NOTE: Unfortunately, we no longer have Magento Open Source eCommerce as an integration. However, this won’t inhibit you from getting your e-commerce data. Our integration with Google Analytics includes KPIs for all your e-commerce data, as well as many other sources such as Google Adwords, Google Search Console, Facebook, MailChimp, and way more. If you have any questions regarding using Google Analytics to gather your e-commerce data, don’t hesitate to reach out to our great support team!*

 

Magento is a well known e-commerce platform. While it’s easy to track e-commerce metrics using Google Analytics e-commerce tracking, some might want to hook their Magento data directly. That’s why we integrated some Magento e-commerce metrics using their API. It’s now easy to create dashboards and reports using your Magento e-commerce performance data.

We created the following standard KPIs available from the Indicators drop down menu:

  • Number of Products Ordered
  • Average Order Value
  • Total Revenue
  • Number of Orders

What are the metrics and dimensions available?

Dimensions are:
There’s no supported dimension at this time

Metrics are:

  • Number of Products Ordered
  • Average Order Value
  • Total Revenue
  • Number of Orders

Do you need to create a dashboard using data from Magento e-commerce API? Then, you should try the DashThis dashboard creator!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!
View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI), Marketing Dashboards

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