Tag: E-Commerce Reporting

Understanding E-Commerce Data: The Essential KPIs

September 5th, 2018 — 1:40pm

e-commerce KPI

Businesses in the modern age are increasingly trading their brick-and-mortar locations for e-commerce stores. While this can be a very profitable way to engage with customers, building an online presence can be challenging.  How do you make the public aware of your product? How do you attract them to your website? How do you know if your efforts are working?

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DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month. With our intuitive tool, the days of spending hours manually creating your reports are over!

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Digital Marketing and KPIs, Key Performance Indicators (KPI)

How report automation can improve your reporting process

August 28th, 2018 — 1:09pm


Every single day at DashThis, we answer questions about marketing report automation. Some wonder what it is or how it works, while others would like to learn how to automate their reports.

Most marketers don’t know all the tools out there, or what they do and how they do it, and I can’t blame them: this is a very recent industry, in which there’s progress and innovation every single day, and it changes so quickly that even I have trouble keeping up.

Let’s take a deeper look into what report automation is, why your agency should automate its reports, and how you can do it.

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With an ever growing love of writing and marketing, Marie worked in different fields of communications through the years. She is now proudly wearing her title of Content Marketing and Communications Specialist at DashThis, sharing her dashboard expertise with her fellow marketers.

Comment » | Client Reporting, Digital Marketing and KPIs, Marketing Dashboards, Web Analytics

7 marketing report templates every digital marketer needs

August 9th, 2018 — 12:11pm


I know you didn’t get into marketing to spend your time creating reports. However, you also know that marketing is ultimately a numbers game: you can’t optimize what you can’t measure, and you can’t measure without a proper data tracking mechanism in place.

And that’s why marketing reports are so important: on the one hand, they’re your way of proving that the strategies you’re putting in place are having a positive impact on the bottom line, and on the other hand, they’re also your way of constantly improving those strategies.

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With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Want to be a guest writer on the DashThis blog? Drop us a line at marketing@dashthis.com!

Comment » | Client Reporting, Marketing Dashboards, Web Analytics

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