Tag: email marketing


Finding your KPIs in the Gold Rush of Data

August 14th, 2016 — 9:24pm
Dashboard reports for web analytics

Dashboard reports: how to see all your relevant data in one place

Thank-you to Steffen Hedebrandt, Head of Marketing over at Airtame, for writing this article.

 

On August 16th of 1896, local miners discovered gold in the remote city of Klondike, in Yukon, Canada.

As the rumour spread and eventually reached San Francisco and Los Angeles, it launched what was later to be known as the Klondike Gold Rush. Between 1896 and 1899 more than 100,000 people made the long and presumably uncomfortable journey to Klondike.

Some got rich. Some got a bit lucky. Some died in dire pain, due to rough climate. Winter did indeed come. Most had to just travel back the long road from which they had come again, in vain. Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Dashboards, Key Performance Indicators (KPI), Marketing, Web analytics

Metrics and KPIs: It isn’t just about what you look at, it’s about how

April 19th, 2016 — 12:40pm

metrics_and_KPIs

Metrics, they’re everywhere.

As marketers, we’re always reading about the key performance indicators (KPIs) and other metrics that we should be tracking, however, this isn’t even the crux of the issue. Metrics mean nothing without context. Data means nothing without analysis. Metrics are only as useful as the actions we take with them. If we don’t analyze, compare, and take action – no dice, it’s all for nothing.

The first step to proper metric analysis and the subsequent actions we’ll take is understanding the difference between what we call vanity metrics and actionable metrics. While these may seem like digital marketing buzzwords, in reality, understanding them can mean the difference between an evolving marketing plan and a stagnant one. And once we understand the difference, a crucial thing to remember is that no metric exists in a vacuum – everything is, and should be, related.

Continue reading »

With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

1 comment » | Key Performance Indicators (KPI), KPIs vs metrics, Marketing, Web analytics

Create Mailchimp Dashboards Using MailChimp API

December 4th, 2015 — 9:42am

Mailchimp Dashboard easy with dashthis

Mailchimp is a well know email marketing service provider having more than 3.5 million users. More than 4 billion emails are sent each month using this service. Many of our users rely on Mailchimp for their email marketing. That’s why we just integrated Mailchimp API into DashThis. You can now create mailchimp dashboards and reports using various Mailchimp metrics and dimensions.

We created the following standard KPIs available from the Indicators drop down menu:

  • Top Campaigns (Unique Open Rate)
  • Top Mailing Lists (Member Count)
  • Unique Open Rate
  • Users who Clicked Rate

What are the metrics and dimensions available?

Dimensions are:

  • Campaign
  • Mailing List

Metrics are:

  • Emails Sent
  • Users Who Clicked
  • List Member Count
  • Unique Opens
  • Unique Open Rate
  • Users Who Clicked Rate

Do you need to create Mailchimp dashboards using data from Mailchimp API? Then, you should try DashThis!

You will also be able to link other sources like Google Analytics, Google Adwords, Facebook and many more! So what are you waiting? Go for a free trial now!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

1 comment » | Dashboards, Key Performance Indicators (KPI), Tutorials

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