Tag: Excel


How to create a better Google Analytics report template for your clients?

July 14th, 2015 — 3:24pm

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“How to create a perfect Google Analytics report template for my clients?” This is one of the questions I get the most.

The shortest answer I can give is: “by knowing your clients’ digital goals inside and out!” But, this answer doesn’t tell the full story.

Here’s what you have to do if you want to create kick-ass reports for your clients.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

What is The Best Excel Plugin to Create a Google Analytics Dashboard? None!

August 20th, 2013 — 2:18pm

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Most SEO / SEM / Web agencies, and even internal marketing departments, we know of used to work with Excel when they had to create a dashboard or a report.

That job was boring and painful. Mostly copy pasting data from Google Analytics and Adwords. Then playing with the data to create some formulas and trying to display it nicely.

What a pain in the neck! You know a little on the matter, don’t you?

Excel is a great and porwerful tool. But creating reports and dashboards for Google Analytics and Adwords using Excel is like killing a fly with a bazooka. Some people created very nice plugins to import Google Analytics and Adwords data into Excel. But this still is a bazooka you are dealing with.

No need for the zillions of features you have in Excel.

The end user, your client or boss, need an executive report. A quick view of their performance. And you, the agency, need a quick way to present the results without spending too much time.

That’s why we built DashThis: Generate Business, not reports!

Connect Adwords, Google Analytics, Facebook and many more easily. Create reports and dashboard in seconds. Re-use all this stuff every month. Just add your comments and voilà!

Rinse and repeat.

» See how our Web based dashboards are simpler than Excel

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

Stop Wasting Time with Excel for your Google Analytics Dashboards

July 20th, 2013 — 1:35pm

google-analytics-adwords-dashboard-no-excel

Are you using Excel to create reports and dashboards for your clients? I guess you spend hours copy-pasting tables, graphs and data from Google Analytics? If you are really good at it, you must be using an Excel plugin like Excellent Analytics (which is really great by the way).

Have ever calculated how many hours you spend creating reports in Excel? For what at the end? To give your client an executive report?

You don’t need all this hardware. Excel is a very powerful tool, but frankly, what most people need is a simple reporting solution to streamline their reporting process and to slash the time it takes every month.

That’s why we built DashThis: Generate Business, not reports!

Connect Adwords, Google Analytics, Facebook and many more easily. Create reports and dashboard in seconds. Re-use all this stuff every month. Just add your comments and voilà!

Rinse and repeat.

» See how our Web based dashboards are simpler than Excel

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

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