Tag: executive


Google Analytics Dashboard Example for a Hotel Manager

September 6th, 2013 — 12:29pm

Google Analytics Dashboard example hotel manager - Hotel KPI Dashboard

We love our users and we want them to create better dashboards. That’s why we intend to provide you tons of Google Analytics dashboard examples. This is the first of the series and it is about a dashboard intended to a hotel manager. The goal of  of this post is to help you set up your hotel KPI dashboard.

First, the objectives.

As always, before throwing up tons of random statistics, we need to know what to measure. And to do this, we need to know what the website’s objectives are. In the case of our hotel manager, business objectives could be:

  • Increase online bookings. That’s the bottom line for everything: Drive business!
  • Drive more traffic from specific queries (a town event for example)
  • Engage with users, i.e. don’t let them go without having a foot in the door since it cost you money to get them to visit you.

Second, the KPIs.

Let’s think of 2 or 3 KPIs for each the objectives. A good objective has to be measurable.

# Increase of online bookings

  • Transaction revenue
  • Transactions
  • Revenue per source

# Drive more traffic from specific queries

  • Visits from those queries
  • Transactions from those queries
  • Top converting queries
  • Cost of PPC advertising

# Engage with users

  • Newsletter subscriptions
  • New Facebook fans
  • Twitter followers
  • Facebook fans engagement rate (are they just liking or they are engaging with your content?)

Third, the dashboard with your hotel KPI.

That’s the easy part. Using DashThis, once you know what KPIs you have to do it’s only some drag’n-dropping.

You have to use the Advanced Editor to create widgets on a specific goal. For example, to create a widget for the number of newsletter subscriptions.

Advanced editor - Google Analytics Dashboard example hotel manager - Hotel KPI Dashboard

Bottom line

Creating a dashboard for a hotel manager is quite easy when you follow this simple process. The hard part has nothing to do with any tool though. It’s about understanding the business and how to measure its success.

If you ever need to chit chat about your dashboards, don’t hesitate to drop us a line.

» Try DashThis and create a dashboard in less than a minute

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI)

Create an Executive Dashboard for Google Analytics

May 28th, 2013 — 5:21pm

google-analytics-executive-dashboard

You know, we have worked on the Web agency side before starting a software company. We know it’s not a good idea to let executives, clients and managers play with Google Analytics. They always come up with non-sense stuff. For example, one wanted to ditch the blog strategy after seeing the high bounce rate.

It costs time, money and too many boring meetings to get the deciders back on track. And we had to explain what the bounce rate is. Ho my…

The trick is to provide them a great executive dashboard using Google Analytics data, but without actually giving them access to Google Analytics.

You don’t get? It’s simple. DashThis was created expressly to build quick and easy executive dashboards. We even created some ready-to-eat templates such as:

  • Small Business Owner
  • CxO / Manager
  • EMarketing

Of course, you can edit those templates’ widgets and Key Performance Indicators (KPIs) any way you want, but it’s often a good start to get an executive dashboard up and running in few clicks.

Friends don’t let friends hand Google Analytics access to an executive, client or manager. They tell them to create an executive dashboard instead. The perfect sandbox to avoid useless meetings :)

» Try DashThis and create an executive dashboard for Google Analytics right now

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

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