One of the most frequent need among our clients, many of whom are Web agencies doing a lot of Paid Search Marketing in Adwords and Bing, is to add their markup on Adwords / Bing cost. Obviously, this is so they can report on the real cost the client pay, not the price Adwords charge.
For example, let’s say an online marketing agency charges a 15% markup to create and manage its clients online ad campaigns. An Adwords campaign that cost 1000$ would be billed 1150$ to the client when the markup is included.
We added some widgets that include a standard 15% markup. Those are:
- Cost Per Click + 15% markup
- Cost Per Lead + 15% markup
- Cost + 15% markup
It’s also possible to get your own widgets with your own markup. It could be 35%, 5% or even a flat fee like 200$ or 1000$.
Don’t hesitate to get in touch with us if you need custom KPIs that display Adwords or Bing cost plus your agency markup.