March 18th, 2016 — 11:15am
Thank-you to Radomir Basta, CEO and lead SEO strategist at Four Dots inbound marketing agency and lecturer at the Digital Marketing Institute, for this article.
SEO campaigns don’t work on a “set it and forget it” principle and typically take weeks or even months to bring tangible results. Precisely because of this slow results delivery time, the entire campaign needs to be based on specific goals and include precise metrics that help in assessing its performance. In an ideal world, all these would be possible to define according to a unique SEO schema. In reality, however, defining the right KPIs and deciding on the most actionable data to track is much harder than that. While an increase in organic search traffic is normally the single most important goal of an SEO campaign, each website may need to use a different set of performance metrics in order to evaluate the actual campaign success. Therefore, defining the right KPIs is largely based on a webmaster’s idea on what brings most value for his or her business. Based on this knowledge, a range of metrics can be taken into consideration depending on the set of tools the SEO team has access to.
The power of SEO tools for performance assessment
Essentially a technical practice, SEO can hardly work without solid behaviour-tracking and data analytics technology. Fortunately, as the practice grew in popularity over the last several years, so did the number of tools and services used to extract the most relevant data on users’ behaviour. Among the tools that can help you get precise results of your efforts and help you reach your SEO goals faster, Google Webmasters Tools and Google Analytics are still irreplaceable for most webmasters. Yet there are many other services that help you monitor and analyze additional aspects of an SEO campaign to gather as many details on your audience as possible. Ahrefs and Moz tools, for example, are handy for measuring specific properties of your or your competitors’ websites, while CrazyEgg and KissMetrics can help you improve user experience to ensure your website delivers what the audience expects. Depending on the goals set, you may use one or more of these to bring your data together and ensure a more successful campaign. First, of course, you need to know exactly what makes KPIs relevant to track. Continue reading »
2 comments » | Key Performance Indicators (KPI), Marketing, reporting
September 14th, 2015 — 3:27pm
We were very happy to announce the integration of the new Google Search Console API last weekend. But along with this awesome news, there’s also a drawback. In fact, the current Google Webmaster Tools integration will be shut down on October 20, 2015 as Google announced it will turn off the search analytics download script.
That’s right. This means all your current Google Webmaster Tools reports and dashboards will stop working if nothing is done.
Obviously, we thought of it and everything will be ok. Actually, the update is pretty simple.
What do I need to do to move my dashboards from Webmaster Tools to the new Google Search Console?
Actually, all you need to do is to go into your DashThis account and add your Google Search Console account. That’s it. We take care of the rest of the process from there.
There’s just a small catch. Here are some guidelines:
- You must add only one Google Search Console account. Otherwise, we’ll take the first one to update your Webmaster Tools reports.
- All Webmaster Tools profiles must be authorized in that Google Search Console account. Otherwise, we won’t be able to import the Search Analytics data.
We’ll be running an update process on a regular basis to move all dashboards to the new Google Search Console. You can also contact our support team and we’ll run the update process in real time.
What if it’s not working?
It might happen that for some reason the update process doesn’t work for a specific case. We are very confident that it will work for 95%+ of your reports, but some exceptions might still happen.
So what do you do? Contact our support team and we’ll investigate the cause and fix it asap. If you have access to the Webmaster Tools profile from your Google Search account, there’s no reason the update won’t work.
In conclusion, we are sorry for this inconvenience, but it’s a blessing in disguise as the new Google Search Console API is way more powerful and easy to use than our current Webmaster Tools integration.
3 comments » | Dashboards, reporting
September 13th, 2015 — 11:06am
Google recently updated their Google Webmaster Tools to be the new Google Search Console. While this is an important update, the big news behind this is that Google now offers a really great API to access their search analytics which is soooo important to every marketer!
It’s been a long journey to get this new API. We have been waiting for this for years. We had to explain why we couldn’t get Google Webmaster Tools search queries few times in the past (here and here) before releasing a workaround to finally get the stats you wanted.
Today, we are very happy to announce that we are replacing this working but shaky Google Webmaster Tools integration with a new solid and powerful Google Search Console integration!
And there’s more! We now also offer a more complete set of filtering operators like “contains,” “not contains,” “equals” and “not equal.” You should be able to easily create awesome Google Search Console reports and dashboards.
What default widgets are available from the indicators drop down menu?
- Avg. CTR (Pages)
- Avg. CTR (Site)
- Avg. Position (Pages)
- Avg. Position (Site)
- Top Clicks (Countries)
- Top Clicks (Devices)
- Top Clicks (Pages)
- Top Clicks (Queries)
- Top Impressions (Countries)
- Top Impressions (Devices)
- Top Impressions (Pages)
- Top Impressions (Queries)
- Total Clicks (Pages)
- Total Clicks (Queries)
- Total Impressions (Pages)
- Total Impressions (Site)
What are the metrics and dimensions available?
- Searched Query
- Device Type
- Average Position
- Average Click-Through-Rate (CTR)
- We can only load 2 months of data for the initial load.
Do you want to add Google Search Console Top Searched Queries or Top Pages search analytics to your dashboards? Then, you should try DashThis!
6 comments » | Dashboards, Key Performance Indicators (KPI)