Tag: kpi


Top 5 KPIs for Social Media Reporting

February 24th, 2017 — 10:03am

Social Media Reporting KPIs

Facebook, Twitter, Instagram, LinkedIn, Google+… your company is on all these social platforms, and you dedicate time and money developing marketing strategies to improve your brand presence and attract new customers. Do they work? How do you know if your efforts are actually benefiting your business? To help you figure it out, you want to create a report, but now you’re faced with a long list of possible metrics. To help you make the right decision, our marketing experts have made a list of the top 5 KPIs for social media to measure the effectiveness of all your social media campaigns.

Read article

Valerie is a copywriter at DashThis, mostly focused on user education. Her academic background in Ancient History and Journalism first brought her to Germany, where she worked as a metal music journalist. Back in Quebec City, she’s now rocking the world of reporting!

1 comment » | Key Performance Indicators (KPI), KPIs vs metrics, reporting, Web analytics

Finding your KPIs in the Gold Rush of Data

August 14th, 2016 — 9:24pm
Dashboard reports for web analytics

Dashboard reports: how to see all your relevant data in one place

Thank-you to Steffen Hedebrandt, Head of Marketing over at Airtame, for writing this article.

 

On August 16th of 1896, local miners discovered gold in the remote city of Klondike, in Yukon, Canada.

As the rumour spread and eventually reached San Francisco and Los Angeles, it launched what was later to be known as the Klondike Gold Rush. Between 1896 and 1899 more than 100,000 people made the long and presumably uncomfortable journey to Klondike.

Some got rich. Some got a bit lucky. Some died in dire pain, due to rough climate. Winter did indeed come. Most had to just travel back the long road from which they had come again, in vain. Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

Comment » | Dashboards, Key Performance Indicators (KPI), Marketing, Web analytics

Life in Pictures: Why Web Data Should be Visual

August 3rd, 2016 — 12:51pm
SEO-web-marketing-analytics-dashboard-report

A simple DashThis dashboard report

The power of data visualization

You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.

Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.

When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.

 

brain-balance-perception-cognition-horisontal

Source: Interaction Design Foundation

 

Basically, the quickest way to get into someone’s head is through visual communication.

Read article

With beginnings in traditional print media, Nathalie has been in digital communications management, PR, & content marketing for 8 years. She is now in charge of communications, PR & content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

3 comments » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.

About Us

DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

DashThis is a trademark owned by Moment Zero inc - Copyright © 2011-2017