It would be great to get a KPI on how many social impressions a hashtag has produced in twitter, wouldn’t it?
While this is not a native metric in Twitter, there’s a way to calculate this. We can simply use the number of tweets using a hashtag and multiply it by the number of followers.
Number of tweets using a hashtag X number of followers = Number of Twitter impressions
Thus, If I tweet the hashtag #dashthis and I have 10 followers, the number of impressions would be 10.
Another example: If two persons tweet #dashthis and they respectively have 100 and 500 followers then the number of twitter impressions would be 600.
Of course, this is the maximum theorical number or impressions when every followers has seen the hashtag in question. This might not be the case everytime obviously. However, this gives a great indication of the potential reach of a hashtag.
How can you create a KPI to get Twitter impressions for a hashtag?
Using the advanced editor, you’ll find a new metric called “Twitter Impressions”. Note that it can only be used with a hashtag filter.