Tag: no data


Why Does Google Analytics AdWords Data Return a 0?

October 23rd, 2013 — 11:59am

google-analytics-adwords-no-data-segment

What’s wrong with this KPI? Why isn’t it showing the Adwords Cost or CPC as it should be? Especially since I see data in Google Analytics?

This sounds familiar? I’d bet you created the KPI using the Google Analytics Paid Search Segment? That’s why. The problem occurs with every metric: Cost, Clicks, Impressions, CPC, CPM, ROI, Margin, etc.

There’s no obvious reason for this. It just doesn’t work. You can’t get Adwords data using the Paid Search advanced segment. There are some metrics / dimensions / advanced segments combinations you just can’t use. Read this for the full list.

The good news is that there’s an easy work around: Remove the segment!

You will get the same Adwords data whether you use a Paid Search filter (i.e. ga:medium==cpc) or not. So why bothering using a segment? Just drop it and it will work.

If you need to segment, then use a filter like this for example:

ga:medium==cpc;ga:source==bing

That’s it. No more problem reporting on Adwords data from your Google Analytics account.

» Create an Adwords KPI from Google Analytics right now

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Key Performance Indicators (KPI)

Get 10 dashboards for 15 days

Don't worry, we don't need your credit card info.

About Us

DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

DashThis is a trademark owned by Moment Zero inc - Copyright © 2011-2017