Tag: online dashboard


What is the best third-party reporting tool for AdWords

August 28th, 2015 — 2:06pm

 

best-adwords-reporting-tool

What is the best third-party reporting tool for AdWords?

That’s one frequent question we see on the Internet. And that’s also a tricky question. The short answer is : It depends!

We could list many great tools. DashThis is one of them, of course. But I think you must think about your needs first as I could suggest a game of Tetris when all you need is a jigsaw puzzle.

Here are six questions to ask when looking for an Adwords reporting tool:

Who is the end user that will read the report?

A data-driven marketing executive might need a more complex report as opposed to the local small business owner who will prefer a quick and concise look at the bottom line. DashThis is better for simpler reports. More in-depth BI reports might better be built with Tableau. Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

SEO Client Dashboards : What reporting tools to use

August 27th, 2015 — 3:08pm

seo client dashboard

Is there an online dashboard you can use to report SEO performance to your clients?

Yes, there is. A bunch actually! DashThis is one of them.

The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try.

Here’s some guidelines I can think of to help you pinpoint the right tool for SEO Client Dashboards.

Is SEO your core business?

This should indicate the level of budget you are comfortable with. If you do SEO to help few friends, there are free or cheap tools that would do an awesome job. If you make a living from SEO then you don’t want to show up at your clients’ meeting with the cheapest application, but instead with the top of the line suite of tools. Your clients expect quality after all.

Are you looking at the long term performance or you need more a real time view?

In other words: do you really need a dashboard or more of a report? A dashboard provides a snapshot of the current moment (like your car dashboard). A report shows a historical view (how your car has been performing recently, last month, this year, etc.). Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

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