Tag: organic


New Facebook Insights Metrics for Your Dashboards

April 9th, 2014 — 12:36pm

facebook-insights-dashboards-unique-people

After investigating why a client had different numbers in his dashboard than what he saw in Facebook Insights, we realized he was looking for unique metrics (or people like Facebook calls it). Fortunately, it’s easy for us to set additional metrics and dimensions in DashThis.

Thus, we added those new metrics, mostly to get the number of people instead of the total of impressions:

  • Page Impressions (Paid)
  • Page Impressions (People | Paid)
  • Page Impressions (People | Organic)
  • Page Impressions (People | Viral)
  • Page Impressions (People)

Do you need to create a dashboard using Facebook Insights unique impressions for paid, viral or organic? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

Top Converting Goals for Paid Search and Organic Traffic

December 24th, 2013 — 9:51am

Google-Analytics-top-converting-goals-ppc-organic

The Top Converting Google Analytics Goals widget was already available from the standard widgets menu. This widget is for all goal conversions. We just added one for Paid Search (using Paid Search Google Analytics segment) and one for Organic (using the Non-Paid Search segment).

» Create a dashboard for your Top Converting Google Analytics PPC and Organic goals

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

Not Provided Keyword: 3 SEO KPI Alternatives without Keyword Data

September 30th, 2013 — 12:56pm

not-provided-keyword-seo-kpi

I wouldn’t be far from the truth if I’d say that half of our clients contacted us following the recent move from Google to encrypt all searches for everyone thus reporting only the damned “(not provided)” keyword. Indeed, this is a blow for a lot of SEO analysts who were relying on keyword data in their strategy.

Ok, so we have to change the way we do SEO reporting. How? What should we report on? What SEO KPI should we create to replace the lost keyword data?

As far as we can see, the landing page analysis is the new SEO specialist’s best friend to replace keyword data and to avoid reporting on the “(not provided)” keyword.

Here are 3 SEO KPI alternatives without keyword data

Organic Traffic Excluding the Home Page

The home page is often the entry for generic / branded keywords while specialized pages are mostly associated with non-branded specialized keywords. For example, “How to filter on Youtube Video ID” most likely won’t lead to the home page, but rather to a specialized webpage. On the other hand, the “DashThis” keyword will most likely lead to the home page.

What is the filter to use? Try this one:

ga:medium==organic;ga:landingPagePath!=/, ga:landingPagePath!=/index.html

Top Landing Pages (Excluding Home Page)

Like the one above, we’ll filter the home page to get only the top landing pages. This will reveal information on what was searched. You could even restrict this SEO KPI to some sections of your site.

Here’s an example of such filter:

ga:medium==organic;ga:landingPagePath=~(blog|products|about)

Performance for Targeted SEO Keyword Groups

Why not use specific expressions to check keyword groups performance? For example, let’s say we want to track the performance for “custom dashboard development”, we could check all page title containing “custom development” since we carefully choose our page titles (you too, don’t you?).

The filter would be:

ga:medium==organic;ga:pageTitle!=(not set);ga:pageTitle=~(custom|development)

In short, the “(not provided)” keyword issue for SEO reporting isn’t a dead end. The challenge is more a shift of thinking than a shift in reporting. Moreover, it’s probably a good thing that we stop and take the time to think about how to track SEO performance in a business strategy. The good news is that it’s still possible to get great SEO insights even if we don’t have organic keyword data anymore.

» Create a SEO dashboard without (not provided) and no ranking data now!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

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