After investigating why a client had different numbers in his dashboard than what he saw in Facebook Insights, we realized he was looking for unique metrics (or people like Facebook calls it). Fortunately, it’s easy for us to set additional metrics and dimensions in DashThis.
Thus, we added those new metrics, mostly to get the number of people instead of the total of impressions:
- Page Impressions (Paid)
- Page Impressions (People | Paid)
- Page Impressions (People | Organic)
- Page Impressions (People | Viral)
- Page Impressions (People)
Do you need to create a dashboard using Facebook Insights unique impressions for paid, viral or organic? Then, you should try DashThis!