Tag: reporting tool


What is the best third-party reporting tool for AdWords

August 28th, 2015 — 2:06pm

 

best-adwords-reporting-tool

What is the best third-party reporting tool for AdWords?

That’s one frequent question we see on the Internet. And that’s also a tricky question. The short answer is : It depends!

We could list many great tools. DashThis is one of them, of course. But I think you must think about your needs first as I could suggest a game of Tetris when all you need is a jigsaw puzzle.

Here are six questions to ask when looking for an Adwords reporting tool:

Who is the end user that will read the report?

A data-driven marketing executive might need a more complex report as opposed to the local small business owner who will prefer a quick and concise look at the bottom line. DashThis is better for simpler reports. More in-depth BI reports might better be built with Tableau. Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

What elements does a perfect SEO report consist of?

August 26th, 2015 — 3:19pm

perfect-seo-report

What elements does a perfect SEO report consist of?

Let me sum up the article we wrote on that subject (14 SEO metrics you should track with a real SEO reporting tool):

Keywords performance

No, average position is not a meaningful metric. It’s a vanity metric at best. But since it always changes depending on a ton of factors, we believe visitor intent is more relevant. Intent can be analyzed by looking at top landing pages and top search queries, among other things.

Backlinks

In my dream business world, all our traffic would come from referrers as this usually represents a solid social proof, which is way better than a 1st position on Google or any Adwords ad. Tracking them and what results they bring is paramount. Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

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DashThis is a comprehensive digital reporting solution for agencies and marketers. It's designed to satisfy most of your marketing and analytics needs, from PPC, SEM, SEO, Adwords, Bing, Facebook, other Social Media networks, and White label reporting dashboards. Check out all our features to see everything we offer!

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