August 14th, 2016 — 9:24pm
Dashboard reports: how to see all your relevant data in one place
Thank-you to Steffen Hedebrandt, Head of Marketing over at Airtame, for writing this article.
On August 16th of 1896, local miners discovered gold in the remote city of Klondike, in Yukon, Canada.
As the rumour spread and eventually reached San Francisco and Los Angeles, it launched what was later to be known as the Klondike Gold Rush. Between 1896 and 1899 more than 100,000 people made the long and presumably uncomfortable journey to Klondike.
Some got rich. Some got a bit lucky. Some died in dire pain, due to rough climate. Winter did indeed come. Most had to just travel back the long road from which they had come again, in vain. Read article
Comment » | Dashboards, Key Performance Indicators (KPI), Marketing, Web analytics
August 3rd, 2016 — 12:51pm
A simple DashThis dashboard report
The power of data visualization
You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.
Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.
90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.
When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.
Source: Interaction Design Foundation
Basically, the quickest way to get into someone’s head is through visual communication.
3 comments » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics
March 18th, 2016 — 11:15am
Thank-you to Radomir Basta, CEO and lead SEO strategist at Four Dots inbound marketing agency and lecturer at the Digital Marketing Institute, for this article.
SEO campaigns don’t work on a “set it and forget it” principle and typically take weeks or even months to bring tangible results. Precisely because of this slow results delivery time, the entire campaign needs to be based on specific goals and include precise metrics that help in assessing its performance. In an ideal world, all these would be possible to define according to a unique SEO schema. In reality, however, defining the right KPIs and deciding on the most actionable data to track is much harder than that. While an increase in organic search traffic is normally the single most important goal of an SEO campaign, each website may need to use a different set of performance metrics in order to evaluate the actual campaign success. Therefore, defining the right KPIs is largely based on a webmaster’s idea on what brings most value for his or her business. Based on this knowledge, a range of metrics can be taken into consideration depending on the set of tools the SEO team has access to.
The power of SEO tools for performance assessment
Essentially a technical practice, SEO can hardly work without solid behaviour-tracking and data analytics technology. Fortunately, as the practice grew in popularity over the last several years, so did the number of tools and services used to extract the most relevant data on users’ behaviour. Among the tools that can help you get precise results of your efforts and help you reach your SEO goals faster, Google Webmasters Tools and Google Analytics are still irreplaceable for most webmasters. Yet there are many other services that help you monitor and analyze additional aspects of an SEO campaign to gather as many details on your audience as possible. Ahrefs and Moz tools, for example, are handy for measuring specific properties of your or your competitors’ websites, while CrazyEgg and KissMetrics can help you improve user experience to ensure your website delivers what the audience expects. Depending on the goals set, you may use one or more of these to bring your data together and ensure a more successful campaign. First, of course, you need to know exactly what makes KPIs relevant to track. Continue reading »
3 comments » | Key Performance Indicators (KPI), Marketing, reporting