Tag: ROI

You’re 4 minutes away from a higher AdWords ROI

June 3rd, 2015 — 2:21pm

make money online scam

Don’t be scared! Even if it sounds like it, this is not a get-rich-quick scam.

You really can get a higher ROI with your Google Adwords campaigns in approximately 4 minutes. Last time I used this trick, it took me less than five minutes and it gave a 17 %  boost to my Google Adwords campaigns’ conversion rates. I know it sounds too good to be true–but it is not all fairy dust and rainbows. It may take beginners a little extra time, but regardless, this trick will optimize your campaigns for a long time.

Now, before we get into the details, let’s be crystal clear. Sorry to burst your bubble, but there are no Adwords hacks. However, there are some low hanging fruit in your Adwords campaigns. Sometime, it really is possible to make small tweaks that generate a significant impact. But, these are not hacks. They are intelligent moves and are based on a quick (but intelligent!) data analysis.

So let’s start now! Follow these steps today and enjoy a higher conversion rate, a lower cost per acquisition and, ultimately, a higher ROI (can you hear the money growing on trees yet?).

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Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Business, Uncategorized, What would Tony do

AdWords Return on Ad Spend (ROAS) in Your Dashboard

March 20th, 2014 — 10:44am


One metric that is largely used by marketers is Return On Ad Spend (ROAS). Unlike Return On Investment (ROI), ROAS isn’t a default metric in Adwords or Google Analytics. That’s why we just added the ROAS metric so you can complete your dashboard with this valuable piece of information.

What is the difference between ROAS and ROI?

While both ROAS and ROI metrics are similar, there is a little difference:

ROAS = (Revenue – Ad Cost) / Ad cost

ROI = (Revenue – Total cost) / Total cost

ROAS is calculated on ad spending only while ROI checks for the total operating costs (manpower, marketing, R&D, etc). For online marketers, ROAS is easier to work with.

!! Note that Google Analytics or Adwords ROI is the same thing as ROAS unless you uploaded extra operating cost !!

See how ROI is calculated in Google Analytics.

Both can be expressed as percentage (%) or money ($), depending on what gives more meaning to you.

» Create a dashboards using ROAS for Adwords or Google Analytics

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

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