Tag: Search Engine Optmization


Life is Better in Pictures: Why Web Performance Data Should be Visual

August 3rd, 2016 — 12:51pm
SEO-web-marketing-analytics-dashboard-report

A simple DashThis dashboard report

The power of data visualization

You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.

Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.

90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.

When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.

 

brain-balance-perception-cognition-horisontal

Source: Interaction Design Foundation

 

Basically, the quickest way to get into someone’s head is through visual communication.

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With beginnings in traditional print media, Nathalie has been in digital communications management, public relations, and content marketing for 8 years. She is now in charge of communications, PR and content marketing at DashThis, where she spends her time sharing her expertise in dashboard reporting.

3 comments » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics

Upgrade your dashboards from Webmaster Tools to the new Search Console API

September 14th, 2015 — 3:27pm

update-google-search-console-search-analytics-api-dashboards

We were very happy to announce the integration of the new Google Search Console API last weekend. But along with this awesome news, there’s also a drawback. In fact, the current Google Webmaster Tools integration will be shut down on October 20, 2015 as Google announced it will turn off the search analytics download script.

That’s right. This means all your current Google Webmaster Tools reports and dashboards will stop working if nothing is done.

Obviously, we thought of it and everything will be ok. Actually, the update is pretty simple.

What do I need to do to move my dashboards from Webmaster Tools to the new Google Search Console?

Actually, all you need to do is to go into your DashThis account and add your Google Search Console account. That’s it. We take care of the rest of the process from there.

There’s just a small catch. Here are some guidelines:

  • You must add only one Google Search Console account. Otherwise, we’ll take the first one to update your Webmaster Tools reports.
  • All Webmaster Tools profiles must be authorized in that Google Search Console account. Otherwise, we won’t be able to import the Search Analytics data.

We’ll be running an update process on a regular basis to move all dashboards to the new Google Search Console. You can also contact our support team and we’ll run the update process in real time.

What if it’s not working?

It might happen that for some reason the update process doesn’t work for a specific case. We are very confident that it will work for 95%+ of your reports, but some exceptions might still happen.

So what do you do? Contact our support team and we’ll investigate the cause and fix it asap. If you have access to the Webmaster Tools profile from your Google Search account, there’s no reason the update won’t work.

In conclusion, we are sorry for this inconvenience, but it’s a blessing in disguise as the new Google Search Console API is way more powerful and easy to use than our current Webmaster Tools integration.

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

3 comments » | Dashboards, reporting

SEO Client Dashboards : What reporting tools to use

August 27th, 2015 — 3:08pm

seo client dashboard

Is there an online dashboard you can use to report SEO performance to your clients?

Yes, there is. A bunch actually! DashThis is one of them.

The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try.

Here’s some guidelines I can think of to help you pinpoint the right tool for SEO Client Dashboards.

Is SEO your core business?

This should indicate the level of budget you are comfortable with. If you do SEO to help few friends, there are free or cheap tools that would do an awesome job. If you make a living from SEO then you don’t want to show up at your clients’ meeting with the cheapest application, but instead with the top of the line suite of tools. Your clients expect quality after all.

Are you looking at the long term performance or you need more a real time view?

In other words: do you really need a dashboard or more of a report? A dashboard provides a snapshot of the current moment (like your car dashboard). A report shows a historical view (how your car has been performing recently, last month, this year, etc.). Continue reading »

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Marketing, reporting

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