August 3rd, 2016 — 12:51pm
A simple DashThis dashboard report
The power of data visualization
You know how you tend to stick on Tweets or Facebook posts that have images more than those that don’t? It isn’t just you.
Now imagine if you could make someone stick on your web performance data as much as you stick on an image-laden Facebook post. Well, you can. Just make your data visual.
90% of the information your brain receives is visual, and visual information is processed approximately 60,000 times faster and more efficiently than text or verbal information.
When we read something, we’re required to think about the words were reading in order to derive meaning. This thinking occurs in the cerebral cortex-part of the brain, which is relatively slow and inefficient. However, when we see something, our visual cortex-part of the brain is the one working. By switching to this area of the brain, this shifts the cognitive balance and allows for exponentially faster and more efficient assimilation of data.
Source: Interaction Design Foundation
Basically, the quickest way to get into someone’s head is through visual communication.
1 comment » | Dashboards, Key Performance Indicators (KPI), Marketing, reporting, Web analytics
September 14th, 2015 — 3:27pm
We were very happy to announce the integration of the new Google Search Console API last weekend. But along with this awesome news, there’s also a drawback. In fact, the current Google Webmaster Tools integration will be shut down on October 20, 2015 as Google announced it will turn off the search analytics download script.
That’s right. This means all your current Google Webmaster Tools reports and dashboards will stop working if nothing is done.
Obviously, we thought of it and everything will be ok. Actually, the update is pretty simple.
What do I need to do to move my dashboards from Webmaster Tools to the new Google Search Console?
Actually, all you need to do is to go into your DashThis account and add your Google Search Console account. That’s it. We take care of the rest of the process from there.
There’s just a small catch. Here are some guidelines:
- You must add only one Google Search Console account. Otherwise, we’ll take the first one to update your Webmaster Tools reports.
- All Webmaster Tools profiles must be authorized in that Google Search Console account. Otherwise, we won’t be able to import the Search Analytics data.
We’ll be running an update process on a regular basis to move all dashboards to the new Google Search Console. You can also contact our support team and we’ll run the update process in real time.
What if it’s not working?
It might happen that for some reason the update process doesn’t work for a specific case. We are very confident that it will work for 95%+ of your reports, but some exceptions might still happen.
So what do you do? Contact our support team and we’ll investigate the cause and fix it asap. If you have access to the Webmaster Tools profile from your Google Search account, there’s no reason the update won’t work.
In conclusion, we are sorry for this inconvenience, but it’s a blessing in disguise as the new Google Search Console API is way more powerful and easy to use than our current Webmaster Tools integration.
3 comments » | Dashboards, reporting
August 27th, 2015 — 3:08pm
Is there an online dashboard you can use to report SEO performance to your clients?
Yes, there is. A bunch actually! DashThis is one of them.
The trick is to choose the right one or at least one that will fit your needs given the hundreds you’d have to try.
Here’s some guidelines I can think of to help you pinpoint the right tool for SEO Client Dashboards.
Is SEO your core business?
This should indicate the level of budget you are comfortable with. If you do SEO to help few friends, there are free or cheap tools that would do an awesome job. If you make a living from SEO then you don’t want to show up at your clients’ meeting with the cheapest application, but instead with the top of the line suite of tools. Your clients expect quality after all.
Are you looking at the long term performance or you need more a real time view?
In other words: do you really need a dashboard or more of a report? A dashboard provides a snapshot of the current moment (like your car dashboard). A report shows a historical view (how your car has been performing recently, last month, this year, etc.). Continue reading »
Comment » | Dashboards, Marketing, reporting