Tag: template


Create a Better Google Analytics Client Report Template

July 14th, 2015 — 3:24pm

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“How to create a perfect Google Analytics report template for my clients?” This is one of the questions I get the most.

The shortest answer I can give is: “by knowing your clients’ digital goals inside and out!” But, this answer doesn’t tell the full story.

Here’s what you have to do if you want to create kick-ass reports for your clients.

Continue reading »

Antoine, aka. Tony, has been in the field of digital ecommerce and marketing for the past ten years. Ranging from marketing analyst in a large corporation, to web marketing specialist in a small agency, to independent consultant for small and large business alike, he’s been involved in the ins and outs of inbound marketing, analytics, SEO and SEM for years. Currently Chief Operating Officer at DashThis, Tony has his hands in everything… but he’s still a marketer at heart.

1 comment » | Dashboards, Key Performance Indicators (KPI), reporting, Uncategorized, Web analytics, What would Tony do

Create a Custom Dashboard Template for Google Analytics or AdWords

October 20th, 2013 — 1:13pm

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Many of our users use the same Google Analytics or Adwords dashboard for all of their clients over and over again. While they can clone a dashboard when setting up a new client, it would be way easier to create the report from a template.

The difference with a cloned dashboard, a report template will be available from the drop down menu where all the predefined dashboard templates are.

So the question is: Can we make a template out of an existing dashboard?

And the answer is yes!

A template designer with parameters (to specify filters for example) is in our roadmap. For now, what we do is we take a user’s dashboard and make a template out of it.

In short: What if you’d like to get a template instead of using the clone feature?

  1. You create the dashboard you want to use as a template.
  2. You drop us an email!
  3. We will create a template out of it and add it to your list. The template will only be visible for you, of course.

» Create a dashboard and let us know if you need a template our of it

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

Create a Lead Generation Report Template for Adwords

September 4th, 2013 — 4:14pm

lead-generation-template-adwords-2

Do you manage several PPC / Adwords campaigns for your clients? Then you might be interested by getting yourself a Lead Generation Report Template for Adwords!

Why?

Because it will help you save precious time. Indeed, most of the time, every lead generation reports are similar. Creating a template will allow you to quickly put up a report in seconds.

How do you create a lead generation report template for Adwords?

First off, let’s ask ourselves what should we see in such report?

Lead generation KPIs are, well, obviously about leads. Here are some interesting lead generation KPIs we can get from Adwords:

  • Total conversions
  • Conversion value (real revenue or estimated value from a lead)
  • Cost per conversion
  • View-through conversions (conversions that happen after seeing an ad from another channel)
  • Conversion rate
  • Conversions by conversion types
  • Conversions by Ad Network
  • Conversions by AdGroup

Once your lead generation KPIs are defined, you have to create your report. This is pretty straight forward actually using our fully visual editor. Then, this report will act as your base template for your future reports. How can copy this lead generation template by using the “clone” feature:

lead-generation-template-adwords-1

That’s it! Now you have an easy way to create a lead generation template for your Adwords clients in less than a minute.

» Create your own Adwords lead generation template

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI), Web analytics

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