Tag: Twitter


Create a KPI To Get Twitter Impressions For a Hashtag

October 20th, 2014 — 1:20pm

twitter-hashtag-impressions-2

It would be great to get a KPI on how many social impressions a hashtag has produced in twitter, wouldn’t it?

While this is not a native metric in Twitter, there’s a way to calculate this. We can simply use the number of tweets using a hashtag and multiply it by the number of followers.

Number of tweets using a hashtag X number of followers = Number of Twitter impressions

Thus, If I tweet the hashtag #dashthis and I have 10 followers, the number of impressions would be 10.

Another example: If two persons tweet #dashthis and they respectively have 100 and 500 followers then the number of twitter impressions would be 600.

Of course, this is the maximum theorical number or impressions when every followers has seen the hashtag in question. This might not be the case everytime obviously. However, this gives a great indication of the potential reach of a hashtag.

How can you create a KPI to get Twitter impressions for a hashtag?

Using the advanced editor, you’ll find a new metric called “Twitter Impressions”. Note that it can only be used with a hashtag filter.

advanced-editor

twitter-hashtag-impressions

Voilà!

 

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI), reporting

Create a Social Media Dashboard for Facebook, Twitter and Youtube

August 27th, 2013 — 4:38pm

social-media-dashboard-youtube-facebook-twitter-2

Your new client craves for anything that is social? So you don’t hesitate and set up a whole social media strategy. This includes Facebook, Twitter and Youtube among other things.

Then, the client gets tons of Twitter followers, Facebook likes and Youtube video views. You tell yourself that it would be great to create a social media dashboard mixing all of those cool social media metrics, don’t you?

Well, it’s possible and quite easy actually!

Using DashThis, you can connect any accounts to pull data from. Connecting Facebook Insights, Twitter or Youtube is piece of cake. Their API make the process very smooth.

social-media-dashboard-youtube-facebook-twitter

Once connected, you can select one or more data sources from those accounts into your dashboard. Then, you can create a dashboard with your data as required.

Below, you’ll find more information to view what dimensions, metrics and Key Performance Indicators are available for Facebook Insights, Twitter and Youtube.

» Create a Social Media dashboard on DashThis

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

Create custom dashboards using Twitter API

May 15th, 2013 — 2:24pm

What about having your Twitter analytics data into your custom dashboard? It’s now possible! We recently integrated Twitter API into DashThis. It adds a lot of possibilities for a social media dashboard along with Youtube and Facebook which are already integrated into DashThis.

We created the following standard KPIs available from the Indicators drop down menu:

  • Followers Engagement
  • Followers
  • Listed Count
  • Mentions
  • Retweets
  • Top Mentions By Followers Count
  • Top Retweeted Posts

What are the metrics and dimensions available?

The available dimension is:

  • Post

Metrics are:

  • Listed Count
  • Followers Count
  • Mentions Count
  • Retweet Count

Do you need to create a dashboard using data from Twitter API? Then, you should try DashThis!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards

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