Tag: video


Use AdWords Video Ads Metrics In Your Dashboards

October 27th, 2015 — 10:03am

adwords-api-video-ads

Good news! It’s almost been four years since the developer community asked for AdWords video ads to be available in Google’s API.  We are pleased to announce that they are now available!

The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics for these campaigns.

We just released the AdWords video ads integration. In other words, you can now use AdWords for video and TrueView video campaigns in your reports.

Here are the metrics available to use in your marketing dashboards and reports:

  • Video Quartile 100 Rate
  • Video Quartile 25 Rate
  • Video Quartile 50 Rate
  • Video Quartile 75 Rate
  • Video View Rate
  • Video Views

Plus, the Ad Network filtering option now includes YouTube Search and YouTube Videos.

If there’s something missing that you think could be useful, don’t hesitate to reach out and let us know!

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, reporting, The company

Add Adwords Video Campaigns to Your Dashboard

June 5th, 2014 — 9:33am

google-analytics-adwords-video-campaigns

We, and a lot of other users, have been asking Google Adwords to make Video Campaigns stats available from their API. No luck so far. However, we noticed Google Analytics API just released a new dimension called “IsTrueViewVideoAd”.

While you might think it’s not the “real” thing since you might have some discrepancies between Google Analytics and Adwords, you must admit that’s quite a great alternative. Better than nothing, isn’t it?

How do you add Adwords Video Campaigns to your dashboard?

First off, for accurate data in Google Analytics, you must use auto-tagging with your TrueView video ad campaigns.

Then, from the advanced editor:

advanced-editor

Simply use this filter

ga:isTrueViewVideoAd==Yes

» More information on Adwords Video Campaigns in Google Analytics
» Add Adwords Video Campaigns your dashboard

Stéphane has been working on business Web projects for more than 15 years. He has a computer science degree and a MBA specialized in e-commerce from Laval University in Quebec City. That also explains why his writing can sound weird: He is a French Canadian!

View his LinkedIn profile or email Stephane: stephane@dashthis.com

Comment » | Dashboards, Key Performance Indicators (KPI)

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