October 27th, 2015 — 10:03am
Good news! It’s almost been four years since the developer community asked for AdWords video ads to be available in Google’s API. We are pleased to announce that they are now available!
The AdWords API now supports TrueView campaigns that have migrated from AdWords for video, and several reports now include statistics and new metrics for these campaigns.
We just released the AdWords video ads integration. In other words, you can now use AdWords for video and TrueView video campaigns in your reports.
Here are the metrics available to use in your marketing dashboards and reports:
- Video Quartile 100 Rate
- Video Quartile 25 Rate
- Video Quartile 50 Rate
- Video Quartile 75 Rate
- Video View Rate
- Video Views
Plus, the Ad Network filtering option now includes YouTube Search and YouTube Videos.
If there’s something missing that you think could be useful, don’t hesitate to reach out and let us know!
Comment » | Dashboards, reporting, The company
June 5th, 2014 — 9:33am
We, and a lot of other users, have been asking Google Adwords to make Video Campaigns stats available from their API. No luck so far. However, we noticed Google Analytics API just released a new dimension called “IsTrueViewVideoAd”.
While you might think it’s not the “real” thing since you might have some discrepancies between Google Analytics and Adwords, you must admit that’s quite a great alternative. Better than nothing, isn’t it?
How do you add Adwords Video Campaigns to your dashboard?
First off, for accurate data in Google Analytics, you must use auto-tagging with your TrueView video ad campaigns.
Then, from the advanced editor:
Simply use this filter
» More information on Adwords Video Campaigns in Google Analytics
» Add Adwords Video Campaigns your dashboard
Comment » | Dashboards, Key Performance Indicators (KPI)