This historic widget shows the percentage of how often people go to your website because they saw your ad. It is calculated by dividing the number of clicks by the number of impressions, and multiplying the result by 100.
This historic widget shows the total amount spent on your ad, which includes the cost of your clicks and impressions.
This historic widget shows the total number of times that your ad was shown to your target audience.
This list widget shows your ad campaigns in order of total number of clicks.
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These are the top 4 metrics and dimensions users usually include in their Smart AdServer reports.
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